The Trade Desk - VP, Global Creative
Requirements
• 15+ years of brand and creative experience, including leading brand at a global technology or media company, or leading major accounts at a top agency. • A proven creative leader who can set direction and raise the bar without becoming a bottleneck. • Experience building and running in-house creative teams across copywriting, design, video, and production. • A world-class storyteller with sharp instincts for what breaks through and what people remember. • Skill in connecting brand to business value, and comfort being measured on it. • A strong operator who builds systems that scale creative output without diluting quality. • An exceptional cross-functional partner who earns trust with sales, product, and executive stakeholders. • Brand story · Brand identity · Creative direction · Brand campaign strategy · Brand campaign development · Cross-channel campaign coordination · Copywriting · Design · Video · Production • In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan. • The Trade Desk also offers a competitive benefits package. Click here to learn more. • Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave • Note: • At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is • $191,200—$350,600 USD
Responsibilities
• Own the brand story and brand identity, creating a compelling, consistent experience across marketing, sales, and product. • Set the creative direction for the company and hold the bar for every piece of work that carries our brand. • Lead brand campaign strategy and development, putting campaigns in market that set us apart and shape how people think about The Trade Desk. • Coordinate campaigns across channels so the work shows up as one story everywhere it appears. • Lead our in-house copywriting, design, video, and production teams. • Build the creative foundations, systems, and standards that help the rest of marketing move faster and do better work. • Shape how we show up as a brand, so it supports our position as an industry thought leader. • Prove the value we create is worth more than what we spend to create it. • Develop the senior leaders who run these teams and make this the best place to be a creative.
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