snowball - Social Video, Jr. Creative Strategist

• WHAT YOU'LL OWN • SHORT-FORM & CUTDOWN STRATEGY • Watch and analyze long-form YouTube content to identify the strongest opportunities for short-form cutdowns • Determine which moments, narratives, hooks, and ideas are most likely to earn attention in a short-form environment • Turn those opportunities into clear, actionable creative briefs for editors • Provide direction around structure, hooks, pacing, storytelling, framing, and short-form optimization • Review editor cuts and give thoughtful, specific feedback through multiple rounds of revisions • Own cutdowns from initial concept through near-final approval • Develop enough strategic judgment over time to independently run the cutdown process for individual clients • CREATIVE RESEARCH & STRATEGY • Research short-form trends, formats, creators, competitors, and emerging audience behaviors • Source relevant examples and references to inspire client work • Study why certain pieces of content earn attention and translate those insights into actionable creative decisions • Support the development of original short-form content strategies • Contribute ideas for how brands can grow attention organically across social platforms • Gradually take on broader creative strategy and original content development as you grow in the role • CONTENT OWNERSHIP & EXECUTION • Manage your assignments and creative workflows in Asana • Coordinate with editors and creators to keep work moving • Track deliverables, timelines, revisions, and outstanding feedback • Follow up proactively when something is at risk of slipping • Make sure briefs, edits, feedback, and final deliverables are organized and accounted for • Take ownership of the work rather than waiting for someone else to tell you what needs attention • We're much more interested in how your brain works than how many years you've been doing this. • You might be a recent graduate, someone with a year or two of agency or media experience, a creator looking to move into strategy, or someone coming from a completely different creative or analytical background. • What matters most is that you are: • Crazy curious. You naturally ask why something works, why people pay attention, why one intro performs better than another, or why an audience behaves the way it does. • A fast learner. You can absorb a new framework, apply feedback quickly