rarecandy - Senior Creative Lead - Growth

• Own creative strategy across organic social, paid acquisition, UGC, creators, and launches. • Develop concepts and write briefs for Instapacks, drops, partnerships, and seasonal moments. • Write hooks, scripts, and copy direction that the team and creators build from. • Direct the output and priorities of our social team, freelancers, and production partners. • Partner with Leonhart and our in-house creators on content and distribution. • Review creative before it goes out, and give notes that make it better. • Build a repeatable process for producing, reviewing, publishing, and testing creative. • Run the paid-social testing roadmap, and find winning UGC to adapt for paid. • Turn collector behavior, reviews, customer insights, and cultural moments into content. • Keep a rolling content and launch calendar, and keep launches alive after week one. • Use performance data to decide which concepts, hooks, formats, and creators to scale. • Send a weekly creative performance recap. • Set and protect Rare Candy's voice and visual approach. • Work with our Director of Growth and CEO on brand positioning and messaging. • A DAY IN YOUR LIFE AT RARE CANDY • You start the morning in the paid dashboard. Two hooks from yesterday's Instapacks test are pulling ahead, so you brief three new variations and get them to the team before lunch. • Midday, you review the week's calendar with the social team and give notes on a creator's draft that's close but buries the pull. • In the afternoon, you're in a planning session with our Director of Growth on next month's launch. You leave with a concept and two creators you want on it. • You end the day writing the brief. • YOU MIGHT BE A FIT IF • You have 7+ years in creative strategy, social, content, or brand marketing, ideally at a consumer, marketplace, gaming, collectibles, sports, or culture-driven brand. • You've directed creative that performed, and you can tell us what you changed and why it worked. • You write sharp briefs. People who work from them make better stuff. • You're fluent in TikTok, Reels, Shorts, YouTube, creator content, and paid-social formats. You know what the first two seconds of a video need to do. • You've briefed and managed creators, and you know how to give notes without killing what made their content good. • You've changed creative because of what the data said, and you can walk us through an example. • You're a strong writer and editor of copy, hooks, and scripts. • You have strong communication skills and can manage projects, timelines, and expectations across creators, freelancers, and internal teams. People know where things stand without having to ask. • You know Pokémon and the TCG world: the products, the drama, the creators, the language.