sailorhealth - Creative Strategy Lead
Requirements
• 4+ years in creative strategy or performance marketing, ideally at a high growth DTC or digital health company or a performance creative agency. • Strong instincts for paid creative. You know what stops the scroll and what converts, and you can explain why from first principles, before launch and after. • Data driven storyteller. Fluent in hook rate, hold rate, CTR, CVR, and CAC, and you connect the numbers to the story so data drives decisions rather than defends them. • Systems builder, AI native. You’ve built a creative pipeline from scratch, kept quality high as volume grew, and already use AI to make it faster. • Deep empathy for the people we serve. Our patients are 65 and older, and many are seeking mental health care for the first time. Everything we make has to speak to them with respect.
Responsibilities
• Set the creative strategy. Own the creative vision and roadmap across every channel, grounded in performance data and patient insight. • Run the creative testing engine. Set KPIs, keep a steady test and refresh cadence, and scale what works. • Make creative that works for adults 65+. Master what earns older adults’ trust, and lead our patient story and testimonial program. • Build and lead the team. Hire and develop staff, freelancers, creators, and agencies, and set the bar for craft and speed. • Build scalable creative systems. Stand up the briefs, pipeline, asset library, and AI tools that let us produce at volume. • Protect the brand and stay compliant. Own how the brand shows up in performance creative, with every claim meeting HIPAA and healthcare marketing standards. • Be the internal creative voice. Serve as the authority on brand expression and patient perspective, partnering with the founders on how Sailor shows up in market.
Benefits
• 🩺 Comprehensive benefits, including medical, dental & vision insurance • 🌴 Flexible PTO and sick days • 🍱 Lunch and dinner in our beautiful Soho office covered by Sailor • 🎤 Team building events • ✚ Additional: One Medical Membership for US employees, HSA, Talkspace, HealthAdvocate, Teladoc Health • 1. 💙 Make your Grandparents Proud: Remember why you’re here and build the standard of care you wish your grandparents received. • 2. 💡 Best Ideas Win: We strip problems down to first principles and challenge each other – but once a decision is made, we row as one. • 3. ⚡️Go Fast and Far: We have a burning sense of urgency AND we go the extra mile. • 4. 🥇 Do What It Takes To Be #1: We obsess over excellence and challenge ourselves and each other to actualize our best selves. • 5. ⛵ Happy Crew: A miserable crew rows slow. A happy crew rows fast. Fun is a performance metric.
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