kraken.com - Senior Performance Video Creative - Consumer

• 5+ years in performance video creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or another regulated category. • A portfolio submitted with your application. Paid video above all, with the brief or objective alongside the work and the result where you’re able to share it. Include two or three full video cuts, at least one AI-generated or AI-assisted piece with a short note on what was tooling and what was you, and one concept you tested where you can talk us through what the data said and what you changed. • Real video skills, from concept to finished, sound-designed cut. • High-level command of gen AI video and image tooling, with shipped work to show for it. • Platform-native instincts across Meta, TikTok and YouTube. You can explain why the same idea needs a different build on each one. • Experience inside a structured creative testing program. You’re fluent in the metrics your creative moves (thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS), you can tell a real winner from low performers, and can translate test results into a creative decision. • Fluency in internet and meme culture, with comedic instincts and a feel for what’s about to feel dated. • Speed without sloppiness. Comfortable with fast turnarounds, several review rounds and late changes. • Comfort working inside regulatory constraints, with work that survives risk warnings, disclaimers and market-specific requirements. • A solid copywriting instinct for scripts and on-screen text. Plain language, value first, no hype and no jargon. • Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. • Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. • We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. • Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto. • We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.