rightformula - Right Formula LTD - Senior Creative
Requirements
• You’ll be an experienced conceptual creative with a strong track record of developing and delivering integrated creative campaigns, ideally within an agency or similarly fast-paced creative environment. • Most importantly, you’ll have an outstanding portfolio that demonstrates original conceptual thinking and shows how you’ve developed ideas into compelling, integrated creative work. • You’ll also bring: • Strong conceptual thinking and the ability to find a powerful creative idea within a strategic brief • Demonstrable experience developing integrated campaigns across multiple channels and formats • Strong experience creating ideas for experiential, activations and live experiences • The ability to think beyond individual executions and develop ideas into broader creative platforms • Excellent visual literacy and the ability to articulate and direct a creative vision, even if you’re not a designer yourself • The confidence to own briefs independently and move from problem to idea at pace • Strong presentation and storytelling skills, with the ability to articulate and sell your creative thinking • Experience collaborating with Strategy, Design, Client Services, production teams and specialist partners to bring ideas to life • Curiosity about culture, technology and emerging creative tools, including the possibilities offered by AI • High creative standards and the confidence to challenge thinking constructively to make the work stronger • Strong copywriting skills – whether across campaign lines, treatments, scripts or presentation narratives – would be a bonus. • Experience within sport, sports marketing and/or Formula 1 is highly desirable, but not essential. What matters most is exceptional creative thinking, strong integrated and experiential experience, and a genuine enthusiasm for creating work within the world of sport. • You’ll also bring:
Responsibilities
• Create Original Ideas: Turn strategic briefs and real client challenges into distinctive creative concepts, campaign platforms and territories that have the potential to make an impact. • Think Beyond the Channel: Develop ideas that can live naturally across live experiences, social, content, film, PR, digital and beyond – rather than starting with a predetermined format. • Own Your Briefs: Take creative ownership from the outset, moving confidently from problem to proposition and idea without needing excessive direction. • Get Involved Early: Work closely with Strategy and Client teams while briefs are still being shaped, helping uncover the strongest creative opportunity before the work begins. • Bring Ideas to Life: Use moodboards, references, storytelling and emerging AI tools to communicate your vision and make ideas feel real. Provide clear creative direction to designers, production partners and other specialists. • Develop & Protect the Idea: Take creative thinking beyond the initial headline into a fully realised world, acting as a creative guardian throughout design, production and delivery. • Collaborate Brilliantly: Work openly with teams across Right Formula, contributing ideas generously, challenging thinking constructively and helping raise the creative standard of the work around you.
Benefits
• Flexible hours with core working hours between 10am – 4pm • Discretionary bonus scheme • Gym & Retail Discounts • Enhanced Employer Pension contribution • Mental Wellbeing Day & Volunteer Day in addition to annual leave • Sabbatical Leave in conjunction with long-service • Employee Assistance Programme • After successfully passing probation: • Private Healthcare • £500 per annum individual training budget • Cycle to work scheme • Season Ticket Loan • Work From Anywhere Allowance • Private Healthcare • Season Ticket Loan
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