DEPT® - Senior Account Manager, Paid Media (Omnichannel)
Requirements
• 4+ years of digital performance marketing experience, with a focus on mobile app acquisition and growth. • Hands-on experience with Google Ads (including UAC), Paid Social (Meta Ads, TikTok, Snap, Reddit) and Apple Search Ads. • Experience with mobile ad networks or programmatic/DSP environments is a plus. • Working knowledge of MMPs, iOS SKAN, and mobile attribution concepts. • Comfort with budgeting, bidding strategies, and testing methodologies. • Strong analytical and reporting skills; proficiency in Excel. • Proven experience presenting performance insights and recommendations to clients or internal stakeholders. • Excellent written and verbal communication skills. • What Impresses Us • What Impresses Us • Ability to shift priorities quickly and step into any channel or task needed to move accounts forward. • Hands-on, roll-up-your-sleeves mentality paired with strong strategic thinking. • Experience managing mobile app install campaigns across multiple platforms or partners. • Strong storytelling and deck-building skills for roadmaps, QBRs, and strategic presentations. • Familiarity with analytics and visualization tools (e.g., Looker Studio, Tableau). • Entrepreneurial, self-starter mindset with comfort working independently and cross-functionally. • Curiosity and eagerness to learn new platforms, tools, and media environments. • WE SUPPORT YOU BEING YOU:
Responsibilities
• Own day-to-day performance and execution of mobile app acquisition focused, omni-channel direct response paid media programs. • Design, launch, and optimize direct response mobile app campaigns across Google Ads (including UAC), Apple Search Ads, Paid Social, and mobile ad networks, with the ability to quickly ramp into new channels as needed. • Serve as the primary point of contact for assigned clients, managing communication and leading weekly status calls across performance, test updates, and expansion opportunities. • Drive account strategy to meet or exceed client efficiency, scale, and growth goals. • Monitor daily performance, pacing, and budgets, identifying irregularities and optimization opportunities. • Develop and execute testing roadmaps and leverage reporting dashboards to provide timely performance insights and analysis • Leverage mobile measurement partners (MMPs) and iOS SKAN to support attribution, troubleshooting, and performance analysis. • Own project management across accounts, coordinating internal teams, vendors, and timelines. • Ensure all work meets QA standards and is delivered error-free. • Manage relationships with platform and vendor reps, vetting new opportunities while maintaining best practices. • Manage and mentor at least one direct report, supporting development and strong execution.
Benefits
• We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. • Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. • As a Senior Account Manager, Paid Media you are a highly accountable, adaptable performance marketer with a mobile-first mindset and strong client leadership skills. You are comfortable shifting priorities quickly, learning new channels as needed, and getting hands on keyboard to stand up, optimize, or troubleshoot campaigns in service of client goals. You operate confidently across paid media platforms, communicate clearly with clients and partners, and take ownership of performance, process, and outcomes. • This role sits under the Associate Director and requires the ability to flex between strategy and execution while supporting fast-moving, omni-channel mobile app growth programs. • DEPT is a remote-first organization. For this role, we’re looking for someone located in the Pacific or Mountain time zone to align with team and client schedules.
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