wpromote - B2B Account Director (ABM Focus)
Requirements
• 5-7 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment • 3+ years of B2B client management experience • Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels • Experience managing full-funnel digital campaigns (awareness through sales enablement) with long buying cycles and multiple decision-makers • An understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and the ability to align marketing programs to revenue KPIs • Experience leveraging CRM and intent data platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase) to inform strategy and reporting • The ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholders • Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc) • Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M • The ability to work in a “team structure” that fosters collaboration • An energetic attitude and passion about your career • Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines • Solid and proven ability to help lead a team • Bachelor’s degree in Marketing, Communications, or related field • Familiarity with multi-touch attribution and media mix modeling
Responsibilities
• Managing the client relationship and act as the lead point of contact for all client requests • Seeking opportunities to advance the client relationship and identify new business opportunities • Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP) • Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics • Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required • Leading weekly client status calls, quarterly business reviews, and other client meetings • Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc) • Interpreting data from analytics and CRM/MAP platforms (e.g. GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, HubSpot, etc.) to assess paid media performance, ensure alignment with client goals, and identify opportunities to drive down-funnel engagement and growth • Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities • Collaborating with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable revenue impact • Serving as quality control for all deliverables • Develop and motivate account team members. Potential to manage 1-2 people directly.
Benefits
• Remote-first culture • Extended Holiday break (Winter) • Flexible schedules • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more! • The anticipated annual salary for this role will range from $100,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above). • This position may be performed remotely in most states within the US, with some exclusions • *While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! • **This position is not eligible for immigration sponsorship • Important Notice: Beware of Job Scams • Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity. • Flexible schedules • 401(k) matching
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