Newsweek - Digital Account Manager
Requirements
• Minimum of 3 years’ experience in digital media (planning and/or campaign management) – managed service and DSP/exchange experience preferred • Ability to multi-task, prioritize and adhere to deadlines, and solve problems • Team player who is positive, hard-working, and who has a can-do attitude • Strong communication skills with high attention to detail • Ability to analyze data and clearly communicate findings • Forward thinking with a client satisfaction mindset • Programmatic experience and/or prior experience in healthcare advertising is a plus • Proficient in MS Office, specifically with strengths in Excel and PowerPoint
Responsibilities
• Responsible for the management of digital media campaigns – including display, mobile/tablet, OTT, pre-roll video, lead generation and custom sponsorships • Must proactively manage all accounts by closely monitoring daily delivery metrics, providing clients with optimization recommendations, ensuring campaigns meet KPIs, and securing incremental budgets and renewals • Work closely with Ad Ops & Publisher Development Teams to analyze campaign performance metrics and develop optimization strategies • Help problem-solve and troubleshoot when issues arise; must be able to work collaboratively to identify and solve a problem • Develop robust reporting for assigned campaigns while proactively sending Clients performance updates • Assist Sales with upselling new or existing products to clients • Manage DSP clients, build relationships, problem-solve and assist with growing the account • Planning • Help respond to RFPs; develop media strategy & create Excel and PowerPoint proposals • Able to dissect a brand’s brief and align client goals with Adprime offerings • Leverage DMPs to identify segments and forecast inventory for proposals • Work with the Publisher Development Team to request avails and develop site lists • Help build and manage 1st party data segment library • Collaborate with 3rd party data providers to identify relevant segments and forecast scale and inventory
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