snowflake - Field Marketing Manager, Brazil
Requirements
• Experience: 5+ years of B2B field marketing experience in enterprise software, SaaS, or data/tech solutions, with a track record of supporting enterprise sales teams in Brazil. • Level/Scope: Proven success as an individual contributor leading end-to-end campaign execution from concept to post-event lead flow and pipeline tracking. • Sales Partnership: Strong executive presence with a demonstrated ability to build credibility and strategic alignment with Sales Leadership and cross-functional teams. • Language Skills: Fluency in both Portuguese and English (written and verbal) is required. • Data-Driven Mindset: Strong analytical capabilities with hands-on experience tracking pipeline attribution, program conversion metrics, and managing field budgets. • Marketing Tech Stack: Familiarity with enterprise CRM and marketing automation tools (e.g., Salesforce, Marketo, Demandbase/6sense). • Work Authorization: Must be legally authorized to work in Brazil without restrictions. • Work Arrangement & Travel: Willingness to adhere to Snowflake’s local hybrid work arrangement and travel within Brazil/LATAM as required for field events (up to 30–40%). • How Will You Make Your Impact? • In this high-visibility role, you will directly influence Snowflake’s expansion in Brazil. By partnering closely with Sales Leadership, designing high-impact field programs, and building strong local market presence, you will play a critical role in accelerating adoption of Snowflake’s AI Data Cloud across top enterprises in the region. • Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake. • How do you want to make your impact? • For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com http://careers.snowflake.com
Responsibilities
• Field Marketing Strategy & Planning: Own and execute the field marketing strategy for Brazil in partnership with Sr. Field Marketing Manager, tailoring global and regional marketing priorities to address the local enterprise landscape and market dynamics. • Integrated Field Programs: Architect and deliver multi-touch programs, including regional roadshows, executive roundtables, and high-touch customer experiences designed to generate and accelerate pipeline and promote customer growth. • Brand Awareness & Local Market Penetration: Drive targeted marketing initiatives to increase brand recognition and position Snowflake as the leading AI Data Cloud across key industries in Brazil. • Sales Alignment: Build trusted partnerships with Account Executives and SDR teams to align field marketing strategy with territory targets and key accounts. • Campaign Localization & Content Delivery: Work with Product Marketing and Customer Marketing teams to localize domain-specific messaging, content, customer stories and campaign assets for the Brazilian market. • Lead Management & ROI Tracking: Manage end-to-end campaign operations, from lead capture and SDR follow-up enablement to analyzing program performance, tracking pipeline attribution, and optimizing marketing ROI. • Vendor & Agency Management: Oversee local event agencies, vendors, and suppliers to ensure flawless execution within budget and timeline expectations.
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