omniscient - Paid Search Consultant

• Google Ads direct vs. SA360 • Tooling for budget management, reporting, and QA • Conversion tracking and attribution stack • Campaign Strategy and Execution • End-to-end paid search strategy on Google Ads (Search, Performance Max, YouTube, Display) and Microsoft Ads/Bing for B2B clients • Build, launch, and optimize full-funnel paid search programs tied to pipeline and revenue goals, not just leads and CPL • Manage client budgets ranging from $10K to $100K+ per month • Accountability for both efficiency metrics (ROAS, CPL, CAC) and pipeline-stage metrics (cost per opportunity, SQL conversion rate, pipeline velocity) • Structured testing programs across keywords, creatives, audiences, bidding strategies, and campaign structures • Integration with Organic Growth • Lead paid search strategy that uses our SEO, GEO, and content data as a competitive edge, keyword and SERP intelligence the organic team already builds becomes the sharpest input to your paid search account • Capture commercial-intent and bottom-funnel demand • Identify paid search opportunities informed by SEO and AI visibility research • Identify cross-sell opportunities within existing organic-only accounts and support business development with paid search audits and proposals • Reporting, Analysis, and Client Communication • Own weekly and monthly performance reporting with a clear narrative connecting paid search spend to pipeline impact • Present results and strategic recommendations to clients and internal stakeholders with business-level context, not just platform metrics • Build multi-touch attribution frameworks that tie paid search activity to pipeline and ARR, working with client marketing and sales teams • Leverage AI tools and automation to streamline campaign management, reporting, and optimization workflows • Practice Building (0-to-1) • Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows • Establish pricing and packaging recommendations for paid media services based on early engagement learnings • Prove unit economics within the first 90 days to build the case for scaling the team • Contribute to hiring and onboarding the next 1-2 paid media team members as the practice grows • Hiring & Onboarding • The consultant leads recruiting for Omniscient's first paid search hire: • Source candidates through consultant's network and standard channels • Lead first-round interviews and technical screens • Design and grade a take-home or live audit exercise • Make a hire recommendation • Lead the first 30 days of onboarding (account walkthrough, system handoff, shadowing) • 4-6+ years of hands-on paid media experience, with at least 2 years in a B2B SaaS or B2B lead gen context • 2+ years in an agency setting, working directly with clients and managing multiple client accounts simultaneously • Experience building a paid search function from scratch at an agency • Deep proficiency in Google Ads (Search, Performance Max, YouTube, Display) and Microsoft Ads/Bing • Proven experience managing $10K to $100K+ monthly paid search budgets with direct accountability for performance • Strong command of campaign architecture, bid strategies, audience targeting, conversion tracking, and attribution • Experience with full-funnel B2B marketing: demand gen, lead gen, ABM, and pipeline acceleration via paid search • Daily use of AI tools (ChatGPT, Claude, Gemini) for campaign optimization, ad copy generation, workflow automation, etc. • Self-directed operator who thrives with autonomy and minimal hand-holding • KEY PERFORMANCE INDICATORS • Your success will be measured against clear outcomes, not activity metrics: • Client ROAS and CPL/CAC targets met or exceeded across your book of business • Client retention rate above 90% for paid search engagements • Documented, repeatable paid search playbook delivered within 90 days • Positive service line economics demonstrated by end of 2026 • 2+ case studies with quantified results within the first 6 months • Ready to apply? • Keep scrolling to submit your information. We’re excited to meet you! • We know the confidence gap https://www.theatlantic.com/magazine/archive/2014/05/the-confidence-gap/359815/ and imposter syndrome (yes, we have it, too https://beomniscient.com/blog/kitchen-side-the-ultimate-imposter-syndrome-episode/) can sometimes hold us back from applying for a job. But there’s no such thing as a "perfect" candidate. Omniscient Digital is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if the idea of this role excites you.