Valid - Digital Strategist, Performance Marketing

Remote - PT (Pacific)4mo ago

Remote Mid NA Search Marketing Strategist Team Management Media Relations Product Marketing Digital Marketing Reporting

Requirements

• Strong english and client-facing communication skills • 5+ years of performance marketing experience with at least 2+ years of full-funnel performance marketing experience within an agency • Manage +$150,000/month of ad spend across the following platforms: • Other advertising channels • Comfortable analyzing data and deploying statistical methods to “read the tea leaves” of an ad account. • Served in client facing roles as senior POC • Managed and hired a team of marketers • Advertising for mobile apps: • Experience with MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.) • AppleSearchAds • Understand SKAN and iOS attribution • Experience with in-app growth analytics (tools like RevenueCat, Adapty, Mixpanel/Amplitude) • You’re Probably a Good Fit If: • Applying the latest tech in novel ways to delight customers excites you • Your goal is to maximize ownership • You want to join something early stage • The idea of organized chaos is what you want • Organized: Build with purpose, work efficiently, communicate clearly, especially in writing. • Chaos: We think the best place to learn is in market and will do what it takes to ship as quickly as possible. • WHAT YOU’LL BE GETTING • Work on a global team with flexibility and a collaborative startup culture • Annual company offsite - we gather in a new location each year to connect and celebrate

Responsibilities

• Digital Strategy (30% of your time) • Understand a client’s business objectives and KPIs • Define strategy for the account based on budget and objectives • Analyze results and in market trends to devise the best path forward • Manage a team of marketers to use tooling you to deliver a best-in-class ads experience • Account Management (60% of your time) • Interface directly with clients on a weekly basis • Present reports, give update on campaigns, give guidance on using Valid tools and assistance on media related queries • Be the clients first and primary point of contact at Valid • Product (10% of your time) • Interface directly with engineering & PMs to translate marketing processes into real products

Benefits

• Competitive salary based on experience and location • Benefits: 401k, healthcare, FSA, lunch (for in-person days) • Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.