Zeta Global - Paid Search Manager

• Client Strategy • Translate client goals into paid search channel plans, including budgets, targeting approach, measurement plans, and testing roadmaps. • Identify broader opportunities across campaign types, automation, audience strategy, and creative or landing-page learnings, and move them into action. • Campaign Management & Execution • Lead the day-to-day delivery of assigned accounts by setting weekly priorities, managing pacing, and ensuring campaign delivery is aligned to KPIs. • Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360, while maintaining strong account structure and platform hygiene. • Establish and enforce QA standards for campaign launches, tracking validation, and reporting integrity. • Drive structured optimization plans, including budget shifts, bidding adjustments, testing priorities, and documented learnings. • Team Collaboration • Collaborate with internal teams to ensure campaign execution aligns with client objectives. • Manage day to day tasks and responsibilities utilizing the team’s project management platform. • Analysis & Reporting • Deliver weekly performance narratives, monthly and quarterly business recaps, and clear recommendations that connect platform performance to client objectives. • Translate performance data into actionable insights, articulate the drivers behind results, and proactively surface risks and opportunities. • Maintain accurate, consistent, and timely reporting, with clear ownership of validation, pacing, and delivery status across assigned accounts.