Dutchie - Marketing Strategy Consultant I
Requirements
• 2-4 years of experience in retail marketing, digital marketing, customer marketing, or marketing consulting — B2B SaaS, martech, or customer success experience is a plus. • Hands-on experience using a marketing technology platform to manage and run SMS, MMS, and email campaigns — you should be comfortable working directly inside a platform (building campaigns, segmentation, workflows), not just advising from the outside. • A solid understanding of data-driven marketing and general marketing optimization best practices — segmentation, targeting, campaign timing/cadence, and performance measurement. • Familiarity with retail loyalty programs and what separates a sophisticated, high-performing program from a basic one. • Comfort working with data and reporting tools to independently identify trends and prioritize opportunities (e.g., Hex, Looker, Tableau, or similar). • Strong consultative instincts — comfortable reviewing a customer's data and market context and translating it into a clear, actionable strategy. • Key Competencies • Proactive & Self-Directed: You don't wait to be told which accounts need help — you go find them and bring a plan. • Consultative Communicator: Able to build credibility with customers quickly and translate data into a compelling, actionable story. • Organized Execution: Comfortable managing multiple customer engagements at once, from initial strategy through performance review and handoff. • Cross-Functional Collaborator: Works naturally with Customer Success and Account Management to deliver a coordinated customer experience. • Adaptable Marketer: Able to tailor strategy to different markets, regulatory environments, and customer sophistication levels. • This is a remote, individual-contributor role reporting to the Director, Solutions. • Travel: approximately 15%, primarily for customer visits and internal team gatherings. • It's a Bonus if You… • Have prior experience running marketing campaigns for cannabis retail operators. • Have deeper product/functional experience specifically with Dutchie's Loyalty & Marketing product. • Have experience building or scaling SOPs/playbooks for customer-facing teams. • You'll Get… • We are targeting an On-Target Earnings (OTE) of $90,000 - $110,000 (90% base / 10% variable), with variable compensation tied to metrics such as customer adoption of the Loyalty & Marketing product, messaging revenue growth, GMV lift, campaign performance, and customer retention/churn reduction. • In addition to cash compensation, our total rewards package includes: • Full medical benefits including dental and vision plans to ensure you always have the best care. • Equity packages in the form of stock options to all employees. • Technology (hardware, software, reading materials, etc..) allowance • Flexible vacation and sick days
Responsibilities
• Opportunity Identification & Prioritization • Proactive Account Sourcing: Use reporting tools (Hex or similar BI/data tools) to analyze usage, performance, and GMV data across the Loyalty & Marketing customer base and identify accounts with the greatest opportunity for improved adoption and revenue lift. • Prioritization: Continuously triage and rank opportunities so your time — and your Customer Success and Account Management partners' time — is focused on the accounts with the most upside. • Customer Marketing Strategy & Enablement • Consultative Diagnosis: Review each account's customer data, demographics, local market trends, competitive landscape, and state-specific regulations to shape a tailored marketing strategy. • Campaign Strategy: Advise customers on what campaigns to run, who to target, when to run them, and how to use SMS, MMS, and email effectively together as part of a cohesive strategy. • Hands-On Technical Enablement: Go beyond high-level advice — directly help customers configure the platform, build campaigns, and set up workflows correctly so they can execute their strategy without friction. • Loyalty Program Optimization: Bring a strong point of view on what makes retail loyalty programs successful, and help customers structure programs that build repeat, lifetime customers. • Playbook Development: Build SOPs and marketing playbooks tailored to each customer, so they have a durable, repeatable process to run independently once you hand off. • Performance Reviews: Stay engaged with customers post-launch, reviewing campaign and adoption performance and iterating on strategy until results are clearly improving. • Cross-Functional Partnership • CS & AM Collaboration: Partner closely with Customer Success Managers and Account Managers to coordinate outreach, align on account context, and ensure a seamless customer experience. • Product Feedback Loop: Serve as a consistent voice-of-customer channel, surfacing product feedback, feature gaps, and trends from the field to Dutchie's Product team.
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