Power Digital - Paid Advertising Strategist
Requirements
• 2-3 years of digital marketing experience; 1-2 years in an agency setting • Minimum 2-3 years of hands-on experience with at least 2+ of the following paid advertising channels • Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing • Other skills required: • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated individual with a strong desire to succeed • Excellent interpersonal skills • Confident with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interested in a long-lasting relationship with a growing company • Key Performance Indicators (KPIs) • Managing a full workload indicated by $28K revenue/employee • 90% Client Retention, evaluated biannually • Team Retention (of DRs if applicable): 95% • Most Important Things (MITs) • Excellence in channel production and account performance • Cross-channel collaboration • Internal communication
Responsibilities
• Full ownership and execution of performance marketing via paid social & paid media native platforms • Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads • Effectively executing builds and production A-Z with redundancy across channels and 100% on time delivery • Lead execution of optimizations with regard to performance improvements relative to goals • Manage all client budgets and/or advise on budget changes based on your expertise with accurate budget pacing • Sufficient QA that results in no errors that would yield a negative impact to revenue for clients • Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests. • Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation. • Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention. • Effectively own strategic communication internally for client teams • Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialists where applicable • Weekly client progress recaps, outlining performance insights and future recommendations • Consistent upkeep of client testing roadmaps and project management of next steps • Excellent marketing and business strategy acumen • Complete understanding of the marketing funnel and how to execute via paid social and paid media • Full knowledge of the Power Circuit, adapting to the latest product processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your role • Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results • Ownership of performance reporting and strategy communication • Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps • Employ AI technologies to enhance and optimize business processes
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