Power Digital - Senior Paid Advertising Strategist - Ecommerce
Requirements
• 4-5 years of digital marketing experience; 3+ years in an agency setting • Minimum 3-4 years of hands-on experience with at least 2+ of the following paid advertising channels • Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Expert knowledge of funnel marketing and paid media’s place in the marketing funnel • Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story • Other skills required: • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated individual with a strong desire to succeed • Excellent interpersonal skills • Confident with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interested in a long-lasting relationship with a growing company • Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills • Key Performance Indicators (KPIs) • Client Book Revenue per Employee: $30k • Client Retention (bi-annual): 90% • Team Retention (of DRs if applicable): 95% • Most Important Things (MITs) • Delivering a top-tier paid advertising product for partners • Advanced marketing and business strategy acumen • Serve as a key strategic leader within the department and on the account teams
Responsibilities
• Lead performance marketing strategy and execution across marquee accounts, ensuring delivery against all client goals. • Conduct thorough QA to prevent errors that could negatively impact client revenue. • Ensure accurate budget pacing and advise on budget changes. • Demonstrate expert-level proficiency in at least two major ad channels (e.g., Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, Snapchat). • Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests. • Analyze campaign data and client-specific sources of truth (including MMTs) to develop actionable insights and strategic recommendations. • Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation. • Maintain consistent, high-quality communication with clients and internal teams. • Lead proactive, strategic conversations around media buying, performance opportunities, and optimization plans. • Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention. • Serve as a key strategic leader within the department and account teams, influencing direction and decision-making. • Complete new business appraisals as needed for the paid advertising product within your division. • Support the growth of junior talent through coaching, knowledge-sharing, and participation in team ceremonies (scrums, 1:1s, etc.). • Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap. • Leverage AI technologies to enhance workflows, outputs, and business efficiency. • Utilize and fully integrate Power Digital’s nova ecosystem tools and methodologies within day-to-day responsibilities.
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