The Trevor Project - Digital Marketing Strategist
Requirements
• Demonstrated experience developing integrated marketing strategies informed by a deep understanding of data analytics • Experience developing and implementing SEO, AEO, and GEO strategies • Non-profit experience preferred, but not required • Ability to quickly react and adjust to changing conditions, identifying risks, and developing solutions • Proficiency in: Asana or other project management software; Google Suite; Google Analytics (GA4); WordPress at a basic level. Ideally would also have experience with social media management platforms and/or email management (e.g. Sprout Social, Mailchimp, etc.) • Proficiency in spoken and written English
Responsibilities
• Assist in coordinating multi-channel strategy across teams via our Quarterly Planning process to create distribution plans and activate across all Trevor channels. • Leverage data to optimize activations and campaigns per-channel in coordination with channel owners to meet key awareness, engagement, and fundraising goals. • Investigate all reported data during monthly and quarterly reporting to assist channel stakeholders with key insights and relevant narratives that enable actionable strategies. • Utilize third-party platforms like MailChimp, Asana, WordPress, and SproutSocial for project implementation and reporting. • Utilize available audience research to deeply understand our audiences, who they are, their motivators/demotivators, and their online and offline behaviors, and apply those learnings to our marketing activations and campaigns. • Lead SEO, AEO, and GEO optimization efforts and implementation strategies. • Provide marketing and content strategy consultation to internal teams and external partners as needed. • Support cross-department communications related to project plans, reporting, and as needed. • Demonstrate fair, ethical, and equitable business practices • Learn eagerly, share knowledge appropriately, and improve continuously • Demonstrate successful planning and problem-solving skills, including multitasking and working well within tight timelines • Work, communicate, and collaborate effectively with others • Demonstrate attention to detail and accuracy in all work • Demonstrate a commitment to fostering and maintaining an environment of belonging
Benefits
• Why Trevor? Join a mission-driven organization where your work makes a real impact on the lives of LGBTQ+ young people – every single day. • Comprehensive health coverage, including plans that support various gender affirmation care needs • Mental health resources, with access to virtual care and a variety of in and out of network options for support • 403(b) retirement plan with a 3% employer match, vesting over three years • Generous paid time off and company holidays to rest and recharge • Employee Assistance Program (EAP) offering confidential emotional support, work-life solutions, financial and legal guidance, and online resources • Remote work flexibility from anywhere in the continental U.S., Alaska, or Hawaii – with provided technology, a home office setup reimbursement, and a monthly internet reimbursement • Applicants and staff must be authorized to work for any employer in the United States. The Trevor Project will not sponsor an employment visa for this position.
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