Valid - App, Performance Marketing Analyst

Remote - PT (Pacific)4mo ago

Remote Junior NA Marketing Manager Search Marketing Strategist Team Management Performance Management Campaign Management Records Management ROAS

Requirements

• 2–3 years of growth marketing or user acquisition experience • 1–2 years of app performance marketing experience, primarily paid social UA (this will be tested) • Hands-on experience with MMPs like AppsFlyer, Adjust, Singular, Branch, Kochava, or AirBridge • Proficient in iOS app attribution and well-versed in SKAdNetwork, ATT, and probabilistic attribution (this will be tested) • Strong familiarity with paid media campaigns specific to apps: Meta AEM, TikTok ADC, Google UAC • Track record of managing iOS app campaigns that optimize for CPA, ROAS, and LTV • Able to multitask and prioritize effectively in a fast-paced environment • Industry Expertise: Actively learns and shares new industry insights • Experience with consumer subscription apps • Freemium model familiarity for subscription apps • Understanding of user onboarding flows and paywall testing • Adaptability to platform changes, including iOS and social media algorithms • WHAT YOU’LL BE GETTING • Work on a global team with flexibility and a collaborative startup culture • Annual company offsite - we gather in a new location each year to connect and celebrate

Responsibilities

• Own performance marketing account management for app clients. • Execute media planning confidently across paid social (Meta, TikTok, Snapchat) and paid search (ASA, Google UAC) channels. • Orchestrate creative production and manage the end-to-end flow until assets are launched in ad accounts. • Own, ideate, and iterate on creative testing frameworks tailored to each app’s context. • Engage in internal & external communication to collaborate with cross-functional teams and present campaign reports to stakeholders and clients. • Analyze campaign data using strong analytical skills and derive actionable insights to improve performance. • Contribute to growth marketing discussions on LTV/CAC, payback periods, MRR/ARR, run rates, and more. • Use MMPs and analytics dashboards for reporting, and collaborate with the Valid product team on data management best practices. • Conduct A/B & multivariate testing to improve performance and generate insights.

Benefits

• Competitive salary based on experience and location • Benefits: 401k, healthcare, FSA, lunch (for in-person days) • Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.