rula - Lifecycle Marketing Manager (Remote)

• 5+ years of experience in a lifecycle or retention marketing role, with a proven track record of creating and executing effective lifecycle strategies, driving program growth and meaningful business results through multi-channel campaigns. Both D2C and B2B experience is welcome, with a slight bias towards D2C experience. • Hands-on experience with enterprise-level ESPs (Iterable and Hubspot preferred), including the ability to set up, automate, and optimize campaigns, journeys, experiments, dynamic content, and segmentation. • Strong analytical skills, with the ability to interpret data, run A/B tests, and make data-driven decisions to improve campaign performance. • Excellent project management skills, capable of managing multiple campaigns and initiatives simultaneously while maintaining attention to detail. • Exceptional communication skills, able to convey complex strategies clearly and collaborate effectively across teams like Product, Engineering, Operations, Support, and others. • Self-starter with excellent organizational skills and the ability to thrive in a fast-paced, cross-functional environment. • Experience working in a healthcare, mental health, or marketplace environment. • 1+ years experience at a high-growth start-up. • Experience with more complex lifecycle programming like HTML or SQL. • Experience using BI tools (preferably Looker and Amplitude). • We're serious about your well-being! As part of our team, full-time employees receive: • 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii) • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA • 401(k) plan access: Start saving for your future • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees) • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering • Employee Assistance Program (EAP): Supporting your mental and physical health • Quarterly department stipend: Fun team-building activities or in-person gatherings • Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all • Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses • Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend • We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.