groundnews - Performance Marketing Manager, Google & YouTube

Remote - Canada3w ago

Remote Senior NA Streaming E-commerce Marketing Manager Search Marketing Strategist Campaign Management Revenue Growth GA4 Firebase Linear

Requirements

• This is a build-from-zero mandate. You'll set the account architecture and own every Google surface (Search, Performance Max, Demand Gen, and YouTube) as the core of the role. As that engine scales, you'll also have room to define, test, and pressure-test opportunities on adjacent paid channels, applying the same rigour on measurement and payback. You'll sit in the Revenue Growth & Analytics function, partnering directly with product, engineering, and sponsorships, with a meaningful budget and very little bureaucracy standing between you and shipping. • If you've scaled a subscription or DTC account from a small base to a real share of spend, and you'd like to build it again - this time for a product that's making people better-informed - we’d love to chat. • 5+ years managing Google Ads at a meaningful scale, ideally in subscription, DTC, or app. • Proven scaling experience: you've taken an account from small to large, not just managed one that was already built. • Hands-on YouTube experience: you've scaled video, not just enabled it inside PMax. • Strong analytical instincts: comfortable in GA4, spreadsheets, and BI tools; you can tell signal from noise. • Creative fluency: you can brief video that performs and diagnose why an ad failed. • A bias to action: small team, large budget, quick learn-build-ship loops. • Experience standing up or managing campaigns on paid channels beyond Google, without needing a full team to do it. • Genuine interest in news and media is a real plus. • Ability to travel occasionally to our Kitchener, Ontario HQ and for company-wide All Hands meetups. • Hands-on experience with diverse paid social platforms, with a track record of scaling a channel from 0 to 1. • Experience with CTV/OTT and linear TV buying (Netflix, Hulu, Roku, Amazon, YouTube TV). • AppsFlyer experience: MMP setup, SKAN configuration, attribution debugging. • Firebase experience: event tracking, audience building, app-side conversion signal. • Landing page experience: you've worked closely enough with design and engineering to ship them fast. • Apple Search Ads or app-install experience. • Familiarity with MMM or geo-lift.

Responsibilities

• Build Google from scratch: account structure, campaign architecture, naming conventions, and testing frameworks designed to scale rather than to survive. • Own Search, Performance Max, Demand Gen, and YouTube, including budget allocation and bidding strategy. • Work with external agencies to build the YouTube creative engine: briefing, testing cadence, hook and format iteration, and a working point of view on what converts for a news product. • Own Google landing pages: build, test, and iterate on dedicated LPs. • Build the measurement foundation: conversion tracking, Enhanced Conversions, app + web attribution, incrementality testing, and reporting we actually trust.

Benefits

• A position with Ground News provides an unparalleled learning experience both personally and professionally. At Ground, we prioritize growth: both for our business and team members. You’ll have the freedom to work remotely and play a key role in the development of Ground News products. • This is an opportunity to work with a growing and mighty team that is committed to building a world where cooperative, civil debate is the norm, media is accountable, and critical thought is the baseline of our information consumption. Ground is based in Kitchener, Ontario, Canada, but this role is remote. • What you’ll enjoy at Ground News: • 💰 Competitive total rewards: A market-benchmarked base salary, calibrated to your location. • 🌍 Remote-first environment: Work from anywhere in Canada, on your own time zone plus enjoy in-person meetups and team gatherings. • 🩺 Health & Wellness that matter: Medical, dental, vision, and life insurance coverage for you and your family. • 📈 Keep growing: Access to professional development opportunities to keep expanding your skills and career. • 🚀 Mission-driven team: Join a group of smart, dedicated people who are building meaningful products with real-world impact. • Our culture is one of collaboration, creativity, and diverse perspectives. If you have any questions, concerns, or requests regarding accessibility needs, please contact [email protected], and a member of our team will be happy to help.