directive - Shopping & Marketplace Strategist (Remote Canada)

• Strategic Ownership of Client Accounts • The Strategist is the strategic lead on assigned accounts. They own diagnosis, roadmap, and revenue outcomes. • Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors • Diagnose channel architecture before recommending tactics: 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices • Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews • Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales) • Shopping Practice Leadership • Own how feeds and Shopping campaigns work for B2B catalogs. • Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage • Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns • Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization • Marketplace Practice Leadership • Own client outcomes on Amazon and beyond. • Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations when warranted • Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around B2B keyword behavior, not DTC conversion logic • Manage Buy Box health, MAP enforcement, and pricing erosion in real time • Client Communication • You are the senior point of contact on assigned accounts. • Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions • Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift) • Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss • Diagnose, don't sell. Discovery is consultative. • Methodology Contribution • You help build the Directive Commerce playbook. • Document repeatable frameworks from client engagements • Contribute to audit deliverables, sales enablement, and internal training • Partner with the Managing Director on the evolution of Commerce Architecture / ChannelOS • NSM Attainment: 100% across owned accounts • CSAT scores > 4.5 for owned accounts • Account retention rate > 90% • At least one documented methodology contribution per quarter • 4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience • Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central • Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP • Experience with B2B clients or high-SKU catalog environments • Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors • Strong written and verbal communication, including comfort presenting to C-suite buyers • Comfort working inside a consultative sales motion and contributing to audit and proposal work