wisdomtree-2 - PR Specialist
Requirements
• WisdomTree is seeking a motivated and driven Public Relations (PR) Specialist based in London. The PR Specialist will report to the Director, Communications and will be responsible for managing day-to-day media relations, supporting strategic communications initiatives, coordinating press activity, and helping to drive brand visibility across financial and investment media. • Support European media relations activity, helping to enhance brand visibility and strengthen engagement with financial, trade, and national media. • Manage relationships with journalists, media contacts, and Pan-European PR agencies to support proactive media engagement and communications activity across European markets. • Coordinate proactive and reactive PR activity including media enquiries, interviews, press events, thought leadership campaigns, and product-related communications. • Partner with internal stakeholders across Marketing, Research, and Sales to identify media opportunities and support broader commercial objectives. • Monitor, track, and report internally on media coverage, interview outcomes, and engagement activity, identifying follow-up opportunities where relevant. • ## Key Accountabilities and Scope • Coordinate press events, media briefings, and external communications activity. • Manage inbound journalist requests, coordinating responses, interview scheduling, and related logistics in a regulatory compliant manner. • Prepare spokespeople for interviews and external engagements, supporting and staffing interviews where required. • Build and maintain relationships with journalists and identify opportunities to increase media engagement and coverage. • Act as the day-to-day liaison for Pan-European PR agencies to support campaigns, thought-leadership activity, and brand awareness initiatives. • Support content distribution and campaign-driven PR activity across European markets. • Proactively drive thought-leadership activity across Europe, including the development of local story angles in conjunction with PR agencies. • Draft communications materials including press releases, briefing notes, articles, and award entries. • Oversee media monitoring, coverage analysis, and internal reporting processes. • Contribute ideas and strategic input to support PR campaigns and broader media initiatives. • Manage project timelines and ensure PR initiatives are delivered efficiently and on schedule. • 3–5 years of PR experience within the asset management industry (ETF experience/knowledge preferred). • Strong understanding of financial media, investment markets, and the ETF landscape. • Experience managing media enquiries, interviews, and journalist relationships. • Excellent written, verbal, and interpersonal communication skills. • Highly organised with strong attention to detail and the ability to manage competing priorities and stakeholder expectations in a fast-paced environment. • Strong relationship-building skills and confidence engaging with journalists, executives, and external partners. • Enthusiastic and motivated team player, able to work effectively across teams and departments. • Results driven, ensuring communications initiatives and projects are delivered effectively, efficiently, and on time.
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