Ziina - Brand Marketing Specialist

• You have 5+ years in brand marketing, with at least some of them at a startup or creative-led business where you built things rather than inherited them • You balance strategy and execution without treating either as beneath you — you can write the strategy doc and also notice the kerning • You have good taste and strong judgment: you know what "good" looks like across formats and platforms, you can explain why, and you can defend it in a room • You're a strong project manager: multiple workstreams, many stakeholders, moving deadlines — and the details still get handled • You've briefed and managed content creators and influencers, and you know how to get work that feels native to the creator and still unmistakably Ziina • You're culturally fluent across MENA and global internet culture, and you can tell the difference between a moment worth joining and a trend that will age badly • You test before you scale: you'd rather prove an idea with a small, fast experiment than bet the quarter on a hunch • You think in systems: when you solve a problem twice, you build the playbook so no one has to solve it a third time • You live in, or are willing to move to, the UAE • What would amaze us • You've run campaigns across both consumer and business audiences and understand how one brand can serve two worlds without diluting either • A proven track record of orchestrating viral moments or high-performing niche posts (for yourself or a brand), with examples • You’ve shown up as the voice of a brand through proactive engagement that created buzz and word of mouth • Experience working on a brand with a strong community or cultural presence • An eye for design, aesthetics, and visual storytelling (you notice details and you care about craft) • A portfolio or social accounts you’ve helped grow or shape • Practical, proven use of AI tools to scale content output (drafting variations, tightening copy, repurposing, or pulling insights), without losing voice and taste • A genuine interest in the intersection of culture, creativity, and technology • Experience in fintech, consumer apps, or fast-growing startups • Practical, proven use of AI tools to speed up creative workflows without compromising taste or brand quality • A genuine interest in the intersection of culture, creativity, and finance — and a perspective on what a Middle Eastern brand can mean to the world