pleo - Brand Marketing Lead
Requirements
• 2. Hiring Manager Interview: A 45 minute chat to deep dive into your experience • 3. Challenge & Team Interview: We will send you a take home test and invite you to present during a 60 minute team interview. This is an opportunity to show us how you would handle the day to day of the role • 4. Final Interview: A final interview with a senior leader • Last time we hired for this role, we received a total vast number of applications but only a few were selected for an intro call. Some of the key reasons why previous candidates didn’t make it past the application screening stage include: • Application care: every single application we receive is reviewed by a human (yes, hundreds of them) because we believe that candidates' efforts should be matched by an equal level of human care. This means that we expect a similar level of attention put into your application. Read and answer the application questions carefully, they make a huge difference in our decision-making process. • Profile to role fit: highlight most important aspects of the role, points that might get misunderstood, any specific industry requirements etc.
Responsibilities
• Own the brand marketing strategy that moves Pleo from ‘one of many’ to the undisputed choice for mid-market European finance leaders. • Build and execute integrated brand campaigns from concept through to reporting — learning from what we’ve just launched, and pushing further. • Create branded content that shows how financial services should be done. Content that recognizes the precision, rigor, and craft that finance leaders bring to their work. • Manage the funnel strategically — balancing awareness, consideration, and conversion. Not just fishing in the pond of people who already know us, but earning the right to speak to people we don’t know yet. • Own your budget and agency relationships — you’re the strategic partner they answer to. • Measure what matters — working with Brand Intelligence, Integrated Marketing, Data, and MOps to track brand lift, earned media, consideration, and how brand work flows into pipeline and revenue. • Set the benchmark for brand work in fintech — prove that category-defining campaigns come from strategic rigor and creative excellence working together. You’ll establish Pleo as the model for how brands should think about their audience, and show that understanding someone better than anyone else is a more powerful differentiator than any feature. • 10+ years in brand marketing (B2B or fintech might be helpful, but we care more about the thinking than the category) • A portfolio of work that shows you’ve led campaigns from strategy through to execution — ideally integrated campaigns that work across multiple channels • Strong stakeholder management skills — you can influence a room, sell an idea, and push back when something isn’t working • Strategic thinking + execution mindset — you’re equally comfortable building a 6-month brand strategy and getting your hands dirty on day-to-day campaign work • Comfort with ambiguity and pace — this is a growing company, and things move fast. You thrive in that • Understanding of how brand and pipeline connect — you know that brand campaigns need to serve business growth, not just awareness • A point of view on category dynamics — you can look at a market and spot where everyone’s getting it wrong • A strong understanding for when/how to localise concepts, messaging & GTM campaigns across different markets. • Fluency in one or more of our European markets is a bonus (not required, but helpful) • Map customer journeys across SMB, mid-market, and enterprise segments to identify brand opportunities. • Develop a comprehensive European brand roadmap that builds on recent launch momentum. • Please note: We can hire on a hybrid set-up in any of the locations listed on the advert but you will need to be physically based in the country of your choice with a valid right to work. We are unable to offer visa sponsorship for this role in any of the listed locations.
Benefits
• This role is a good fit for you if: • You want to reframe an entire category's conversation by competing on human insight rather than just feature parity. • You thrive in a fast-paced, autonomous environment where you can build campaigns that serve as a 5-year foundation. • You believe brand strategy must be grounded in audience understanding and directly drive business outcomes. • This role is not a good fit for you if: • You prefer purely high-level strategy without getting hands-on with day-to-day campaign execution. • You operate best in rigid, highly structured environments with slow moving pace and minimal ambiguity. • You view brand marketing in isolation from performance data, pipeline metrics, and commercial growth. • Your own Pleo card (no more out-of-pocket spending!) • Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office • Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis • 25 days of annual leave + public holidays (additional days may apply in select countries based on local standards). • For our Team, we offer both hybrid and fully remote working options • We use MyndUp to give our employees access to free mental health and well-being support with great success so far • THE INTERVIEW PROCESS • We want to ensure you are set-up for success and understand what will be expected of you. If your application is successful, our interview process is as follows:
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