yubo - Senior Marketing Manager

• A breadth of experience in brand and integrated marketing, ideally in a high-growth tech, consumer app, entertainment, lifestyle or youth-culture business. • A track record of developing and delivering integrated campaigns across paid, owned and earned channels, working closely with cross-functional partners. • An understanding of the US market and how 18–24-year-olds engage with brands, culture and social platforms. • Experience owning campaign and paid-media planning and management, ideally in close partnership with performance marketing, creative and comms teams. • Confidence analysing campaign performance and translating data into clear optimisation and investment recommendations. • Experience working closely with creative teams to develop strong campaign platforms, briefs and work that is both strategically sharp and creatively ambitious. • A curiosity for less traditional channels, partnerships and approaches, with the creativity to test new ways of reaching people and maximise earned attention above what we buy. • A proactive, autonomous and highly collaborative working style. • Get up to speed on Yubo's brand, product, US market and audience. • Meet your key stakeholders across Brand, Creative, PR, Product, UA and Data. • Review current campaign activity, budgets and ways of working. • Start shaping the US marketing calendar and briefs with the Director of Brand & Communications. • Be leading delivery of Yubo's US campaigns, with briefs, channel plans and budgets in place. • Have established the operating model between Brand, UA, Creative, PR, Product and Data. • Be building the campaign measurement framework. • Have started shaping Yubo's influencer marketing approach, including early agency conversations. • Have delivered Yubo's priority US brand campaigns end to end, from strategy through reporting. • Have embedded the cross-functional operating model and measurement framework. • Have established influencer marketing at Yubo, with agency partnerships operating. • Have delivered key tests and experiments, with recommendations to inform 2027 priorities. • THE RECRUITMENT PROCESS • First call with Nicolas, Talent Acquisition • A technical test with Alex, our Brand Director • OUR APPROACH TO PRIVACY & SAFETY • As part of your role, you may handle tools and features involving personal data. We expect all employees to demonstrate strong awareness of privacy and safety issues, and to actively support our Privacy & Safety by Design efforts. • Here’s how we live our mission every day: • You own the impact: Step up, adapt, and make it matter • Unconventionally Smart: Hack with intent, borrow smart, build better • Be Bold & Resilient: Raise your head, break barriers, keep moving forward • One team, one mission: No egos, no passengers, just shared wins • Trust & Flexibility: Our hybrid model calls for only two office days a month; the rest is up to the rhythm that works best for you.