pendulum - Director Brand Marketing | Partnerships
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Requirements
• 8–12+ years of experience in brand partnerships, business development, or strategic collaborations within CPG, wellness, healthcare, or adjacent industries • Proven track record of building and scaling partnerships that drive both brand awareness and measurable business results • Experience structuring and negotiating commercial partnerships with clear ROI accountability • Ability to identify culturally relevant opportunities and translate them into impactful collaborations • Experience working cross-functionally across brand, growth, sales, and product teams • Strong strategic thinking combined with hands-on execution ability • Excellent relationship-building and negotiation skills • Entrepreneurial mindset with the ability to build new programs from the ground up • Passion for building a brand that is both scientifically credible and deeply human • ## Travel, Physical Demands & Work Environment: • This role is hybrid, with core work being remote and periodic travel to HQ, team offsites, and brand/industry events & opportunities.
Responsibilities
• Partnership Strategy & DevelopmentDefine and lead Pendulum’s brand partnership strategy, identifying priority categories, platforms, and partners aligned with growth objectives; position Pendulum within broader health, wellness, and lifestyle conversations through strategic collaborationsIdentify and secure high-impact partnerships across consumer brands, healthcare platforms, retailers, and lifestyle ecosystemsDevelop a clear point of view on how Pendulum shows up across different partnership types, including co-branded programs, bundled offerings, and integrated consumer experiencesContinuously evaluate new channels and emerging platforms to reach untapped audiences • Commercial Partnerships & Business Impact-Structure partnerships that drive measurable business outcomes, including revenue growth, customer acquisition, and organic/ earned media-Negotiate partnership terms, ensuring alignment on economics, brand positioning, and long-term value creation-Partner with Growth and Sales teams to integrate partnerships into broader acquisition and conversion strategies-Maximize visibility and storytelling impact across channels; identify opportunities for partnerships to extend into PR, influencer, and content ecosystems-Develop scalable partnership models that can be replicated and expanded over time-Track and optimize performance across all partnerships, ensuring strong return on investment Operations & Execution-Oversee execution of partnerships from concept through launch and post-campaign analysis-Build processes, playbooks, and frameworks to scale the partnerships function-Manage cross-functional coordination across internal teams and external partners-Track and report on partnership performance across key metrics Performance / Metrics of Success-Expansion into new audiences, platforms, and ecosystems-Revenue, customer acquisition, earned media generated through partnerships -Quality and scale of partnership portfolio
Benefits
• $200,000 - $248,000 • Medical, Dental, and Vision • Life & STD Insurance • Company match on 401 (k) • Flexible Time Off (FTO)
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