rula - Director of Marketing Analytics (Remote)

• 10+ years of related professional experience with 3+ years focused in marketing analytics • 3+ years of experience managing and developing high-performing teams • A Bachelor’s degree in Statistics, Mathematics, Computer Science, Data Science, or related technical field with strong quantitative foundation • Deep expertise in digital marketing metrics (CAC, LTV, attribution models, incrementality, funnel optimization) and experience working with paid marketing channels (Google, Meta, programmatic, affiliates, etc.) • Advanced proficiency with modern data stacks (i.e. dbt, Airflow, SQL, etc.) and data visualization tools (i.e. Looker, Tableau, Hex, etc.) • Strong experience working directly on A/B testing, including experiment design, deployment, dashboarding, results interpretation, and goal setting • Experience setting up Multi-Touch Attribution solutions • Experience building processes around data standardization, goaling and reporting • A proven ability to connect analytics insights to business strategy, using effective communication to aid storytelling, influence executive-level stakeholders, and guide decisions that drive revenue and growth • Experience within a fast-paced, marketplace-focused, high-growth startup environment with the ability to handle dynamic analytical priorities • Proficiency with Python/R (or similar programing tools) for analytics and scripting • Experience leveraging AI and emerging technical tools for marketing analytics • We're serious about your well-being! As part of our team, full-time employees receive: • 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii) • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA • 401(k) plan access: Start saving for your future • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees) • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering • Employee Assistance Program (EAP): Supporting your mental and physical health • Quarterly department stipend: Fun team-building activities or in-person gatherings • Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all • Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses • Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend • We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.