MariaDB plc - Global Marketing Operations Director
Requirements
• 8+ years of Marketing Operations, Revenue Operations, or Demand Generation Operations experience in B2B SaaS or enterprise technology. • Expert knowledge of Marketo (or similar systems) and Salesforce administration. • Experience administering and integrating modern marketing technology platforms. • Strong understanding of lead lifecycle management, campaign operations, attribution, and marketing analytics. • Experience building executive dashboards and reporting for senior leadership. • Deep understanding of marketing KPIs, pipeline generation, funnel metrics, and revenue attribution. • Experience managing marketing technology vendors, agencies, and operational budgets. • Strong project management and organizational skills with the ability to manage multiple global initiatives simultaneously. • Exceptional analytical and problem-solving skills. • Experience implementing automation, AI workflows, and operational efficiencies. • Excellent communication and executive presentation skills. • Experience working in a global, cross-functional organization. • Cultural Add Traits • Cultural Add Traits • Strong attention to detail while prioritizing competing workloads • Ability to work in a fast-paced environment with minimal supervision • Possesses business acumen • Strong problem-solving skills • Location: Remote US or North America • Location:
Responsibilities
• Build and Scale Marketing Operations • Own the global marketing operations strategy, processes, and infrastructure. • Design scalable operational workflows that improve speed, efficiency, and execution across the marketing organization. • Continuously identify opportunities to simplify processes, automate manual work, and improve operational excellence. • Develop documentation, governance, and best practices for the global marketing organization. • Own the Marketing Technology Stack • Be the owner and administrator for the marketing technology ecosystem, including platforms such as: • ON24 (or webinar platforms) • Demandbase / 6sense (if applicable) • N8N and AI workflow automation • Additional technologies introduced into the stack • Platform administration • Vendor management • Security and user management • System optimization • New technology evaluations • AI automation initiatives • You'll ensure our technology ecosystem is scalable, integrated, and supports the evolving needs of the business. • Drive Global Campaign Operations • Partner with Demand Generation, Field Marketing, Product Marketing, and regional marketing teams to operationalize campaigns from planning through execution. • Campaign setup and execution • Lead lifecycle management • Database segmentation • Email operations • Webinar operations • Routing and workflows • Program measurement • You'll establish repeatable operational processes that allow marketing to execute consistently across regions and programs. • Own Marketing Analytics and Executive Reporting • Develop the reporting infrastructure that enables leadership to understand marketing performance. • Marketing KPI dashboards • Pipeline reporting • Funnel analytics • Campaign performance • Marketing sourced pipeline • Marketing influenced revenue • Executive dashboards • Budget reporting • You'll turn complex data into actionable insights that improve decision making across the organization. • Lead Management & Sales Alignment • Partner closely with Sales Operations and Revenue Operations to optimize the entire lead lifecycle. • Attribution models • Salesforce data quality • Lifecycle definitions • Campaign influence • Sales handoff processes • Marketing and Sales reporting alignment • You'll ensure marketing and sales operate from a single source of truth. • Marketing Budget & Vendor Management • Partner with Marketing Leadership and Finance to manage operational budgets and vendor relationships. • Marketing budget tracking • Purchase order management • Vendor negotiations • Contract management • Invoice tracking • Technology renewals • Agency management • Operational forecasting • You'll ensure marketing investments are managed efficiently and measured against business outcomes. • Data Governance & Operational Excellence • Maintain the health of the marketing database and ensure high-quality reporting. • Database health • Data normalization • Data enrichment • Duplicate management • Field governance • Operational quality assurance • You'll establish marketing data as a trusted business asset. • Lead and Develop the Function • As the marketing organization grows, you'll help build and lead the Marketing Operations function. • Manage external agencies and operational vendors • Mentor future Marketing Operations team members • Establish operational standards • Drive cross-functional alignment • Champion a culture of operational excellence and continuous improvement
Benefits
• The annual anticipated U.S. base salary range for this full-time position is USD $180,000 - $200,000. • Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. • In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than the job description as posted. Salary is one component of MariaDB’s total rewards package, which (subject to eligibility requirements) may include equity ownership, health insurance, life, and disability insurance, funds toward professional development resources, Flexible Paid Time Off (FPTO), paid holidays, and parental leave, a massive degree of flexibility and freedom, and more. • At MariaDB, you'll be part of a dynamic, global team that's at the forefront of the data revolution. We offer a competitive salary, comprehensive benefits, and the opportunity to make a significant impact on the company's growth. If you're a data-driven powerhouse who is ready to build, optimize, and scale our marketing operations, we want to hear from you!
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