Ethos Life - Direct Mail Acquisition Marketing Director
Requirements
• 7+ years of direct response marketing experience with 5+ years specifically in direct mail, where user acquisition was critical to the company’s growth. Ideally managing $20M+ annual spend • Deep expertise leading in-house direct mail programs with sophisticated data strategy • Strong command of direct mail economics (e.g. CPP targets, print & postage cost structures) • Track record of owning creative strategy with rigorous testing & documented learning agendas • Proven ability to operate as a senior IC: working autonomously to set strategy, execute hands-on, prioritize effectively, and drive results • Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high impact growth strategies • Fintech or Insurtech industry background strongly preferred • Advanced Excel and ability to work effectively with AI tools (Hex, Claude, Gemini) • Excited by the chance to build a program from scratch in a fast-paced startup environment • #LI-Remote #LI-CM1 • #LI-Remote #LI-CM1 • The US national base salary range for this full-time position is $150,000 - $266,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. • Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. • You can find further details of our US benefits at https://www.ethoslife.com/careers/ • Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.
Responsibilities
• Design and own the end-to-end direct mail acquisition strategy, building the program from the ground up with a clear roadmap for scale in the first 60 days • Manage data append partnerships and partner with Data Science to develop propensity models • Own creative strategy including form factors, messaging, personalization, paper stock with a rigorous A/B testing roadmap grounded in performance data • Manage print vendors, negotiating pricing to hit CPP targets based on mail volume commitments • Define send volumes and cadence based on marginal profitability analysis; track weekly and monthly performance across the full funnel and make adjustments to improve KPIs • Drive executive communications by presenting program performance and forward-looking strategies in biweekly and quarterly meetings with senior leadership • Function as the expert in direct mail and stay current on industry trends, data vendors, creative best practices, and competitive programs • Partner with internal teams (e.g. Creative, Data Science, MarTech, Product, Finance) to effectively drive all aspects of the program
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