Seqera - Marketing Director

• You will own Seqera’s demand generation & performance marketing efforts end-to-end, from acquisition through pipeline creation and acceleration, with clear accountability for outcomes. • Own demand generation and pipeline impactDesign and execute programs that support multiple deal motions: high-velocity demand generation for lower ACV deals (typically <$50K), and more targeted ABM and nurture-led programs for mid-market and enterprise opportunities ($50K–$500K+). • Own demand generation and pipeline impact • Be a player–coachPersonally lead and execute key initiatives across paid media, lifecycle marketing, website conversion, ABM, content, and experimentation, while mentoring and developing the marketing team. • Be a player–coach • Build and scale the demand engineDesign repeatable, multi-channel programs that compound over time. Balance short-term pipeline needs with long-term growth investments. • Build and scale the demand engine • Optimize website and email programsLead website strategy, conversion rate optimization, and user experience improvements. Build sophisticated email nurture programs and marketing automation that support both high-velocity deals and long-cycle enterprise opportunities. • Optimize website and email programs • Own events as a core demand channelPlan and execute an integrated events strategy including field events, industry conferences, and owned events and connect event activity to pipeline creation, acceleration, and strong post-event nurture in close partnership with Sales. • Own events as a core demand channel • Partner closely with Sales and RevOpsAlign on ICPs, funnel definitions, handoffs, and forecasting. Run funnel health reviews and continuously improve deal velocity and conversion. • Partner closely with Sales and RevOps • Leverage product and community strengthsWork cross-functionally to translate open-source adoption, product-led growth, and community engagement into measurable business impact. • Leverage product and community strengths • Be data-driven and decisiveOwn dashboards, pipeline forecasting, and performance reviews. Make decisions with imperfect data, test quickly, and iterate based on results. • Be data-driven and decisive • Contribute to marketing culture at SeqeraImprove processes, document best practices, support hiring, and help shape a high-performing, execution-focused marketing function. • Contribute to marketing culture at Seqera • You are a hands-on marketing leader with deep demand generation and account nurturing experience, who thrives in a sales-led, growth-stage environment focused on measurable outcomes and ARR. • You have 8+ years of experience in B2B SaaS marketing, with a strong track record of driving pipeline and revenue in sales-led organizations, including support for mid-market and strategic enterprise accounts. • You have direct experience partnering with Sales leadership on account strategy, funnel health, forecasting, and deal acceleration, and you are comfortable being accountable for shared revenue outcomes. • You have deep hands-on experience with demand generation and performance marketing, including paid acquisition, experimentation, budget ownership, and ROI analysis. • You understand how marketing supports different sales motions, from high-velocity pipeline generation to ABM, account-based nurture, and deal support for strategic accounts. • You are comfortable operating in ambiguity and building systems from scratch, especially in environments where Sales and Marketing must evolve together. • You are analytical and outcome-oriented. You care about pipeline, revenue impact, CAC, and payback, not vanity metrics. • You communicate clearly and confidently with Sales, RevOps, and executive leadership, using data to explain what is working, what is not, and what to do next. • You enjoy being a player-coach, setting direction, getting into the tools when needed, and mentoring others to raise the bar for execution.