Zone & Co - GTM Engineer

• Data and integrations • Connect enrichment providers, internal data sources, and AI to keep account and contact data accurate and usable. • Design data flows using proper field mapping and data contracts rather than one-off scripts. • Integrate systems across CRM, sequencing, marketing automation, and the data warehouse. • Evaluate new tools and prevent redundancy in the GTM stack. • Build inbound lead scoring, routing, and response workflows. • Build outbound list building, enrichment, sequencing, and conversion tracking workflows. • Translate opportunities identified by sellers, marketers, and CS team members into production-ready solutions. • Take ambiguous problems from reps, AEs, or marketers and turn them into working systems. • AI and experimentation • Design agentic workflows for enrichment, personalization, scoring, and rep productivity, using sound prompt engineering and agent design. • Run structured experiments across channels and workflows, measure against pipeline and conversion metrics, and retire what doesn't work. • Report on system performance using BI tools such as Tableau or Looker. • Team enablement • Guide BDR team as it transitions into GTM engineering. • Teach workflow design and Clay proficiency as the team's work shifts from manual prospecting to building and maintaining systems. • Support people across GTM who are building their own agents and automations, helping make their work governed and production-ready. • Governance, quality, and compliance • Design safeguards up front for deliverability, data quality, and compliance with regulations such as GDPR and CAN-SPAM. • Scope, document, and test everything before release.