Twin Health - Email & SMS Specialist
Requirements
• 4+ years in email marketing or marketing automation, ideally hands-on with Braze or a comparable ESP/CDP • Direct experience launching or scaling an SMS program, including consent and TCPA compliance basics • Strong grasp of deliverability and inbox-placement mechanics (sender reputation, authentication, list hygiene, Promotions-tab avoidance) • Comfortable working with lead-level data and campaign reporting in a CRM (Salesforce) and marketing automation platform • Experience designing and reading A/B tests • Comfortable executing within a channel strategy set by someone else, rather than setting standalone channel direction — this role reports into an orchestration layer, not around it • Experience in a regulated industry with consent/compliance requirements beyond standard CAN-SPAM • Experience partnering with a channel-orchestration manager or director rather than owning multi-channel strategy solo • This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Responsibilities
• Email Program Ownership • Own email end to end: creative testing, cadence, segmentation execution, and the day-to-day Braze platform relationship. • Resolve the Gmail Promotions inbox-placement issue currently capping email's reach and blocking content testing — the immediate, dated problem this role inherits on day one. • SMS Buildout (net-new) • Build Twin's first SMS program from scratch on the existing Braze platform — greenfield channel, not greenfield infrastructure. • Own SMS consent and TCPA compliance from day one, since this is a new regulated channel with its own legal requirements distinct from email. • Instrumentation & Decision Logging • Log every creative, cadence, and segment decision — what was considered, what was chosen, and why — the same discipline as every other Channel Ops role, so today's judgment becomes tomorrow's training data for the Acquisition Engine. • Ensure every send is joinable to an individual lead record, not just reconcilable in aggregate. • Testing & Optimization • Design and run email and SMS A/B tests with a stated hypothesis and success metric before launch. • Build on the existing Motivation vs. Barrier messaging framework already validated in market, and extend it to SMS as that channel comes online. • Cross-Functional Partnership • Reports to the Associate Director, Acquisition Strategy & Channel Ops, who orchestrates priority and sequencing across all channel specialists and partners with the Senior Marketing Analyst and Technical Lead on measurement and infrastructure — this role executes within that direction. • Partner with Marketing on creative production and approval — this role tags and measures content; Marketing produces and approves it. • AI-Powered Execution • Use AI tools such as Claude to draft creative variants and accelerate reporting. • Other duties as assigned
Benefits
• $90,000—$115,000 USD • We have been made aware of fraudulent interview requests being sent using the Twin Health's name. All communications will come from official Twin Health channels and a twinhealth.com email address. We will never ask you to complete a text interview or request financial details during the interview process.
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