veeva - Director of Marketing - Falcon MLR
Requirements
• Based in Copenhagen • 10+ years of enterprise B2B software marketing experience • Must have a proven track record of building global, multi-channel campaigns and driving strategic go-to-market execution • Hands-on experience spanning GTM strategy development through content creation and editing (including customer stories, presentations, web content, videos, and sales tools) • Deep understanding of database management, audience segmentation, and targeted nurture programs (including ABM) to accelerate pipeline growth and sales opportunities • Proven ability to build trusted relationships and drive alignment across multiple product lines (PromoMats, Medical, MedTech) and matrixed global regions (NA & EU, LATAM, APAC) • Experience leading end-to-end integrated marketing programs across product launches, field programs, demand generation, webinars, events, and sales enablement • Demonstrated experience defining success metrics, tracking campaign performance, evaluating business impact, and continuously optimizing programs based on data and customer insights • Experience marketing high-value solutions to the life sciences industry • ## Interviewing with Veeva • We value your time and believe in a transparent hiring process. Here is the process you can expect. • Follow the application process and submit your resume. • Within 3 days, you will receive a link to a personality assessment administered by a third party. • Once you complete the assessment, our team will review your full application package and follow up via email with our decision. • If moving to the interview stage, the process is as follows: • A conversation with the hiring manager • A practical case exercise • A final conversation with our group's Senior Leader. • Once all interviews are complete, the manager will be in touch with a final decision. • Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Responsibilities
• Develop and drive global marketing strategy and go-to-market execution for Falcon MLR, aligning marketing initiatives with business objectives and market opportunities • Own the integrated marketing strategy, partnering closely with cross-functional teams on key objectives and campaign themes • Create awareness, nurture, and educate key contacts within target accounts to drive pipeline growth and accelerate sales opportunities • Develop compelling marketing content—including customer stories, presentations, web content, videos, webinars, and sales tools—to support every stage of the customer journey • Partner with Product Management and Strategy to build differentiated positioning, messaging, and value propositions that speak directly to key target buyers and influencers • Represent the voice of the customer by bringing market insights, competitive intelligence, and customer feedback into product and marketing strategies • Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes • Work cross-functionally with Sales, Enablement, Strategy, and Marketing teams to ensure optimal orchestration and execution of global marketing programs • Build and maintain a complete and accurate account and contact database • Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, and customer adoption
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