• Define the vision, positioning, target audience, and business strategy for Humanist.
• Identify the strongest customer problems and use cases and validate them with the market.
• Develop and test the monetization and business model.
• Turn the MVP into a product people genuinely want to use and pay for.
• Define and execute the go-to-market strategy and acquire the first paying users.
• Build growth channels and partnerships.
• Work closely with the Product Manager and technology team to prioritize development based on customer needs and business impact.
• Own key business metrics: users, activation, retention, conversion, revenue, CAC, LTV, and unit economics.
• Manage resources and budget, connecting product and business decisions to financial results.
• Build the team and capabilities needed to scale the venture.
• Make key build / change / scale / stop decisions based on data, customer feedback, and financial results.