ShipBob, Inc. - Director, Marketing Automation & Attribution
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT
Requirements
• 10+ years in marketing automation, marketing operations, revenue operations, or lifecycle marketing in a B2B environment; experience owning end-to-end automation programs and measurement. • Hands-on expertise in HubSpot and Salesforce (campaign architecture, lifecycle stages, workflows, segmentation, reporting, and data hygiene). • Direct experience implementing and/or operating attribution tooling (strong preference for Bizible), including multi-touch attribution concepts and operational requirements. • Comfort working in a modern GTM stack environment (e.g., 6sense intent signals, integrated workflows, field governance, sync troubleshooting). • Analytical rigor & systems thinking • Strong ability to reconcile reporting across platforms and explain discrepancies clearly; you can move from “data doesn’t match” to root cause → fix → prevention. • Proven ability to establish scalable standards (naming conventions, required fields, governance rules) and drive stakeholder adoption. • Ways of working • Ways of working • High ownership mindset: you don’t wait for perfect inputs; you drive clarity, propose a path, and execute. • Strong cross-functional communication skills: you can translate stakeholder goals into technical builds and translate technical constraints back into business tradeoffs. • Detail orientation + reliability: you build systems that are trusted because they’re consistently correct. • ShipBob believes in transparency while providing a competitive total compensation package with a pay for performance approach. The budgeted base salary for this role is $204,000 and in addition to base salary, this role includes the opportunity to be eligible for participation in the Company's discretionary bonus plan based on Company's plans and in accordance with Company’s policies.
Responsibilities
• Own marketing automation execution across the full lifecycle • Build and maintain multi-touch automation workflows (nurtures, operational follow-up, re-engagement, segmentation-based journeys) that ensure leads and contacts are actioned correctly and consistently. • Translate campaign briefs and GTM goals into executable programs in HubSpot and Salesforce, including list logic, routing rules, enrichment triggers, and QA. • Establish and maintain documentation so stakeholders can understand what’s running, what changed, and how to request updates (reduce institutional knowledge risk). • Lead attribution strategy, governance, and reporting reliability (key focus) • Own the attribution model and operational implementation using Bizible or similar tool (and the supporting field architecture in Salesforce/HubSpot), ensuring the org has a consistent approach to pipeline source, influence, and campaign contribution. • Diagnose and resolve attribution gaps (field mapping, sync mismatches, campaign member inconsistencies, missing touchpoints), and drive fixes through process changes and/or technical updates. • Partner with RevOps/Marketing Ops to standardize campaign setup and lifecycle rules so reporting is accurate and scalable (not bespoke per program). • Improve lead management, routing, and sales handoff • Ensure leads/contacts flow cleanly from marketing programs into sales workflows with clear ownership and minimal lead limbo (including campaign member status rigor and post-event follow-up processes). • Partner with demand gen, field/partner marketing, and sales teams to ensure list uploads, campaign association, and contact/account matching are consistent and fast. • Collaborate with teams leveraging 6sense intent signals to connect account engagement with operational routing and prioritization. • Operate as the systems leader for marketing execution quality • Build QA standards and checklists for workflows, campaign architecture, and measurement (naming conventions, required fields, lifecycle stages, suppression logic). • Drive ongoing audits of high-volume nurtures and automations; manage testing plans (subject lines, timing, personalization, segmentation) and document learnings. • Propose new automation and orchestration improvements that reduce manual work and increase speed-to-lead while maintaining data integrity.
Benefits
• Medical, Dental, Vision & Basic Life Insurance • Paid Maternity/Parental Leave Program • Paid Holidays & Flexible Time Off Program • Paid Sick Leave • Wellness Days (1 day/quarter) • Comprehensive Benefits Package >>> https://www.shipbob.com/careers/ • See Our High-Performing Culture >>> Check us out on Instagram (@lifeatshipbob) • We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence; therefore, we encourage people from all backgrounds to apply to our positions. • Building the world’s leading full-stack fulfillment platform is challenging work. The problems we solve are complex, the pace is fast, and the bar is high. That means ShipBob’s environment isn’t the right fit for everyone, and that’s okay. If you are ready to take ownership, push boundaries, and grow alongside a team that genuinely supports each other, we would love to hear from you. • Learn more about our core values and how we perform at a high level in our day-to-day work on our Culture page (https://www.shipbob.com/careers/culture/). • ShipBob is a leading global supply chain and fulfillment technology platform designed for SMB and Mid-Market ecommerce merchants to provide them access to best-in-class capabilities and to deliver a delightful shopper experience. Merchants can outsource their entire fulfillment operations, utilize ShipBob’s proprietary warehouse management system for in-house fulfillment, or take advantage of a hybrid solution across ShipBob’s dozens of fulfillment center network in the United States, Canada, United Kingdom, Europe, and Australia. ShipBob is backed by leading investors like Menlo Ventures, Bain Capital Ventures, Hyde Park Venture Partners, and SoftBank Vision Fund 2, and is one of the fastest-growing tech companies headquartered in Chicago. • At ShipBob, every full-time employee gets access to our best-in-class AI and productivity tools from Day 1 at no cost. This isn't a pilot or a perk for select teams. It's standard for everyone. We believe innovation isn't owned by one department. Whether you're in Talent, Operations, Finance, Engineering, or Customer Success, we expect you to ask: how can this be done better, faster, or smarter? These tools are our investment in your ability to find those answers. • We may use AI-powered tools during our interview process to support things like notetaking and organizing feedback so our teams can stay focused on getting to know you. These tools help create a more consistent and thoughtful experience. That said, every hiring decision is made by a human.
Similar Jobs
No credit card. Takes 10 seconds.