Integrated Campaign Manager, Brand

Flo HealthLondon - Hybrid$150k – $150k4d ago

In Office Mid EMEA Digital Health Brand Ambassador Account Manager Product Marketing Brand Management Campaign Management Reporting Resource Allocation

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Requirements

4+ years of experience in campaign planning and execution for consumer brands or apps.
Proven track record of developing and executing multi-channel brand campaigns — from ideation and creative development to launch and performance review.
Strong experience working cross-functionally (Creative, Product Marketing, Growth, Social Growth, PR & UA ) to ensure campaign cohesion and reach.
Deep understanding of the cultural and social landscape — with the ability to identify moments and movements where Flo can authentically participate.
Experience working on campaigns tied to purpose, education, or impact — ideally in health, wellness, or tech.
Confident in managing creative production workflows, internal and external teams, and multiple stakeholders.
Analytical mindset — experienced in tracking campaign performance, reporting results, and iterating for improvement.
Experience in budget management and resource allocation, with a focus on efficient, high-impact execution.
Strong understanding of female audiences and issues surrounding women’s health, privacy, and empowerment.
Experience within healthtech, femtech, or wellness sectors, with a focus on protecting user’s health data and privacy
healthtech, femtech, or wellness sectors
Previous exposure to advocacy, education, or CSR-style campaigns that blend brand storytelling with cultural relevance.
advocacy, education, or CSR-style campaigns

Responsibilities

We’re looking for an ambitious, creative, and purpose-driven Integrated Campaign Manager to join Flo’s Brand team on a mission to elevate the brand’s positive impact initiatives — spanning Pass It On (education and empowerment), Privacy (trust and transparency), and Science (medical credibility and innovation).
This is an exciting opportunity to help bring Flo’s purpose to life through culturally resonant, insight-led campaigns that show how we’re driving change for women’s health globally. You’ll play a key role in shaping how Flo shows up in the world — translating brand belief into tangible, emotional, and high-performing work.
You'll be responsible for:
Plan and execute integrated brand campaigns that bring Flo’s positive impact initiatives to life across channels — from concept to launch and measurement.
Plan and execute integrated brand campaigns
Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, CRM, and Organic Social to ensure every campaign lands with impact and consistency.
Lead cross-functional collaboration
Build messaging and creative strategies that drive WOM & organic reach rooted in Flo’s core brand narratives
Build messaging and creative strategies that drive WOM & organic reach
Manage campaign asset production & execution, ensuring creative excellence and a cohesive user experience across all touchpoints.
Manage campaign asset production & execution
Manage the campaign calendar, identifying key high-impact, cultural and business moments to activate around.
Manage the campaign calendar
Identify and manage new executional & channel opportunities for high-reach impact. Think brand partnerships, merchandise, guerrilla stunts.
Identify and manage new
Manage campaign budgets prioritizing investments that deliver both organic buzz and measurable impact
Manage campaign budgets
Annual Salary Range (ranges may vary based on skills and experience)
£43,000—£49,000 GBP
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you'll get
What you'll get
We support impact with meaningful reward. Here’s what that looks like:
Competitive salary and annual reviews
Opportunity to participate in Flo’s performance incentive scheme
Paid holiday, sick leave, and female health leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Accelerated professional growth through world-changing work and learning support
In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
5-week fully paid sabbatical at 5-year Floversary
Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion

Benefits

$150K base salary with performance bonuses up to an additional $75K annually.
Competitive healthcare benefits including comprehensive medical, dental, and vision plans.
Generous vacation policy offering two weeks of paid time off per year plus personal days as needed.
Eligibility for a 401(k) retirement plan with company matching up to six percent of annual salary.
Flexible work schedule options including remote working opportunities and flexible hours upon request.
Access to onsite wellness facilities such as the gym, sauna, and massage rooms for employee use at no cost.
Annual performance review with potential for career advancement within Flo's Brand team structure.