• Own the product strategy, roadmap, and execution for Referrals and Incentives across a first of its type innovative Centralized Exchange.
• Identify opportunities to improve acquisition, activation, engagement, retention, and user growth.
• Design, launch, and optimize growth experiments that drive measurable business impact.
• Partner closely with Engineering, Design, Data, Marketing, and Operations teams to deliver high-impact initiatives.
• Analyze user behavior and growth funnel performance to identify areas for improvement.
• Build and iterate on referral programs, incentive structures, and engagement mechanisms that increase user participation and lifetime value.