Bybit - Senior Growth Product Manager - User Activation

Abu Dhabi, UAE1w ago

In Office Senior EMEA Cryptocurrency Transportation Product Marketing Manager Learning & Development DAU MAU SQL

Requirements

• 5+ years in internet product/growth roles, with at least 2 years at a crypto exchange or Web3 platform • Demonstrated ownership of activation/retention metrics with proven results (DAU/MAU growth, retention improvement, etc.) • Strong consumer-facing product design skills, with 0-to-1 experience in task systems, gamification, or viral growth features • Proven track record in large-scale campaign planning and execution • Experience with licensed/regulated platforms, understanding of KYC tiering, geo-restrictions, and product trade-offs under compliance constraints • Experience with licensed/regulated platforms • Highly data-literate, proficient in SQL/BI tools, capable of designing and analyzing A/B experiments • Excellent cross-cultural communication skills, comfortable with multi-timezone collaboration • Campaign product experience at super apps such as Taobao/Alipay (e.g., Double 11, Five Blessings, check-in events at billion-DAU scale) • Experience at top-tier exchanges (Bybit/OKX/Binance) • Experience building Referral/Affiliate growth systems • Understanding of derivatives (futures/options) user behavior • Multi-region operational experience (SEA, LATAM, Europe) • Why Join UsAt Bybit, we are committed to fostering a supportive and enriching work environment. Our benefits include:- Study Growth Fund: We support your professional development and continuous learning.- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.

Responsibilities

• Own exchange active user metrics (MAU/Cumulative Transactors), define and execute user activation growth strategies • Lead consumer-facing growth feature planning and iteration, including task systems, check-ins, rewards stores, and trading incentives • Plan and operate user campaigns (trading competitions, airdrops, seasonal events), with ability to build campaign platforms or templatized frameworks from 0 to 1 • Continuously optimize activation conversion and retention curves through data-driven approaches (funnel analysis, user segmentation, A/B testing) • Coordinate cross-functional resources across design, engineering, data, and compliance to drive project delivery • Monitor industry trends and competitor activities, identify actionable growth opportunities

Benefits

• At Bybit, we are committed to fostering a supportive and enriching work environment. • Study Growth Fund: We support your professional development and continuous learning. • Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation. • Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world. • Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company. • Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.