lendable - Senior Product Manager (CRM & Growth)
Requirements
• 5+ years in product management, with substantial experience in CRM, lifecycle, messaging or growth for a consumer product at meaningful scale • Strong product management fundamentals: you've taken a product or channel from problem definition through launch and iteration, and owned both the product and the technical sides of delivery • Excellent prioritisation: a clear, defensible way of ranking competing opportunities by expected impact, effort and risk, the confidence to say no, and the ability to explain trade-offs to stakeholders • A track record of owning measurable outcomes in engagement, retention or revenue, not just shipping features • Strong SQL and analytical skills, and experience designing and interpreting A/B tests, with the habit of measuring impact rigorously rather than relying on vanity metrics • Enough technical depth to work credibly with engineers on messaging infrastructure, deliverability and platform integrations, and clear communication across technical and commercial audiences • Experience in financial services or another regulated industry • Experience launching a new channel or capability end to end, such as push notifications across mobile and web • Experience building experimentation or measurement tooling, including getting CRM and messaging data into a BI environment for analysis • Experience mentoring other product managers or CRM specialists
Responsibilities
• Owning the roadmap and outcomes for our CRM and lifecycle product: onboarding, engagement, retention and reactivation • Prioritising a pipeline of competing opportunities across CRM, growth, deliverability and platform work, weighing expected impact, effort and risk, and being clear about what we won't do • Taking products and channel improvements from problem definition through to launch and iteration, owning both the product and technical decisions alongside Engineering • Defining the metrics that matter and making the commercial trade-offs between growth, retention, cost and customer experience, and making sure performance is measurable end to end, from tracking and data flows through to dashboards the wider business can trust • Running an experimentation programme: writing clear hypotheses, designing A/B tests, and using SQL and our data to measure true incremental impact • Treating email deliverability and messaging reliability as product concerns, working with Engineering on infrastructure, platform integrations and cost efficiency • Shaping requirements with Engineering, Design, Marketing, Risk and Compliance so that what we ship is effective and meets the standards expected of a regulated lender • Holding a high bar for what customers receive: clear, honest content, well-tested design, and rigorous checks before and after launch.
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