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offchainlabs - Sr Product Marketing Manager

Remote - USA *3d ago

Remote Senior NA Cryptocurrency Fintech Product Marketing Manager Copywriting Storytelling Product Marketing Performance Management Reporting HubSpot Mentoring

Requirements

• 5+ years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure • Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes • Strong copywriting and storytelling skills - able to distill complexity into clarity • Hands-on HubSpot experience: workflows, lead scoring, pipelines and reporting • Analytical in nature, with a strong ability to set up tracking, read funnels and tie marketing work to pipeline and revenue • Comfort navigating ambiguity and solving open-ended problems with structure and insight • Daily AI tool user who can build simple agent workflows or automations • Blockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologies • Bonus: Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success

Responsibilities

• Develop product positioning, messaging and competitive framing across the ZeroDev product line, and evolve it as products mature. • Define go-to-market plans and run launches end to end, developing content for landing pages, blogs, emails, demos, social, one-pagers and internal enablement. • Own growth operations: HubSpot administration, lead scoring and routing, campaign tracking (UTMs, PostHog) and funnel dashboards. • Equip Sales with proposals, battlecards, account briefs and discovery prompts grounded in the product to assist in moving customers through the pipeline . • Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM efforts. • Contribute to OKRs and performance tracking frameworks, and manage marketing budget and paid campaigns against named opportunities.

Benefits

• Remote-first global workforce + NY office • Professional reimbursement program (facilitates industry conference attendance, certifications, and more) • Medical, dental & vision coverage (US + some other countries) • 401k retirement plan + company match (US only) • Wellness stipend • Home office set up / ergonomic equipment program