Addepar - Senior Product Marketing Manager
Requirements
• 5–8 years of product marketing or related go-to-market experience. Experience with B2B SaaS, financial services, fintech, wealth management or investment management is preferred. • Full-stack product marketer with experience across market research, positioning, messaging, launches, campaigns, enablement and content. • Experience adapting go-to-market strategies for different markets, audiences or customer needs; direct experience in every region is not required. • Excellent storyteller, writer and communicator who can translate sophisticated capabilities into clear customer value. • Strong cross-functional partner who can build trusted relationships with regional Sales, Marketing, Relationship Management and Product teams. • Globally minded and curious, with the judgment to balance a consistent global narrative with meaningful regional differences. • Comfortable working independently across multiple priorities, collaborating across time zones and traveling internationally as needed. • Our Values • Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes. • Act Like an Owner - • Build Together - Collaborate to unlock the best solutions. Deliver lasting value. • Build Together - • Champion Our Clients - Exceed client expectations. Our clients’ success is our success. • Champion Our Clients - • Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry. • Drive Innovation - • Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset. • Embrace Learning -
Responsibilities
• Develop and execute product marketing strategies for clients and prospects across EMEA, LATAM and APAC, aligned with company and platform priorities. • Build deep market expertise by understanding regional buyers, buying committees, client needs, competitive dynamics and cultural nuances. • Partner closely with regional Sales, Relationship Management and Performance Marketing teams to identify priorities and develop coordinated go-to-market programs. • Define regional positioning and messaging that connects Addepar’s global value proposition to the needs of prospective buyers and existing clients. • Adapt broader product launches for regional audiences and product availability, while owning end-to-end launches for region-specific capabilities. • Develop campaigns that generate awareness and demand among prospects while supporting engagement, adoption and expansion among clients. • Create scalable content and enablement, monitor program performance and use market and stakeholder feedback to continually strengthen our approach.
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