hightouch-inc - Senior Product Marketing Manager, CDP
Requirements
• 5+ years of experience in Product Marketing. • GTM Skills: Proven experience in developing and executing go-to-market strategies for new product launches, including planning, coordination, and execution • Technical Product Positioning: Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiences • Market and User Research: Strong background in conducting market research and user interviews to identify customer needs, market trends, and competitive landscape • Competitive Analysis: Skilled in analyzing competitors' products, strategies, and market positioning to inform our product development and marketing strategies • Strategic Thinking: Ability to think strategically and analytically about business, product, and marketing challenges and to create actionable insights and plans • Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences • Communication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging • Experience in Enterprise B2B SaaS companies: Prior experience in product marketing within B2B, ideally at companies that are selling to the enterprise • Experience with Martech, Data or AI Product GTM: Proven track record of successfully bringing marketing technology, data or artificial intelligence products to market. • Lifecycle Marketing Knowledge: Familiarity with lifecycle marketing strategies, personalization tools, and customer engagement platforms like Salesforce, HubSpot, or Iterable. • Partner Marketing Expertise: Experience building strategic partnerships and marketing within ecosystems, such as Snowflake, Salesforce, or other martech platforms. • Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats. • The salary range for this position is $160,000 - $200,000 USD per year, which is location-independent in accordance with our remote-first policy. We also offer meaningful equity compensation.
Responsibilities
• Create and define differentiating positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc) • Run point on integrated marketing launches and campaigns across marketing, sales, and product • Conduct user research to identify gaps in the market for our product to fill • Create, maintain, and improve website messaging, customer case studies, and sales enablement materials • Help internal teams and product evangelists craft messaging and sequences that align with customer value • Externally evangelize Hightouch at field events, customer engagements, and webinars
Benefits
• Estimated Base Salary $160K – $200K • Offers Equity • Please note: we've set up a few limits on applications to keep things fair for everyone. Here's how it works for all jobs at Hightouch: • You can apply to up to 2 roles within 60 days, so please pick the ones that best match your experience and interests. • If you're not selected for a role, you'll need to wait 120 days before applying to that same role again. • Thanks so much for your interest in joining our team! • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Yes, I will need sponsorship • No, I won't need sponsorship
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