OLIVER Agency - Barclays - Product Marketing Manager - UK - 6 months
Requirements
• Core capabilities • Core capabilities • Solid product marketing experience with the ability to lead delivery independently across strategy, planning, and execution. • Strong writing skills able to produce clear, engaging content across formats including articles, scripts, presentation decks, and client communications. • Experience in briefing and coordinating video productions, including scripting and managing creative or production partners. • Experience in planning and executing corporate events and webcasts. • Be confident to engage and influence senior stakeholders across multiple business functions. • Experience in managing pipeline planning and multiple concurrent workstreams without losing pace or quality. • Working knowledge of marketing governance, risk, and compliance in a regulated financial services environment. • Experience working in or alongside banking, professional services, wealth management, or asset management. • Familiarity with Private Banking or Wealth Management propositions including Investment, Banking, and Credit products. • Our values shape everything we do: • Be Ambitious to succeed • Ambitious • Be Imaginative to push the boundaries of what’s possible • Imaginative • Be Inspirational to do groundbreaking work • Inspirational • Be always learning and listening to understand • always learning and listening • Be Results-focused to exceed expectations • Results-focused • Be actively pro-inclusive and anti-racist across our community, clients and creations • actively pro-inclusive and anti-racist • Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency, not to replace human judgement. Candidate evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair, thoughtful, and equitable experience for every candidate.
Responsibilities
• Develop and execute product marketing strategies that support growth objectives across Private Banking and Wealth Management, contributing to client acquisition, engagement, and revenue outcomes. • Translate complex product capabilities across Investment, Banking, and Credit propositions into clear, client-focused value propositions and marketing materials. • Write and edit marketing content across formats: articles, thought leadership, client communications, and presentation decks. • Brief and coordinate video productions and scripts, working with internal teams and external production partners. • Plan and deliver events and webcasts end to end, managing content, logistics, and stakeholder coordination. • Manage campaign pipeline planning and activity calendars, keeping stakeholders aligned and delivery on track. • Partner with Product, Investment, Distribution, and Relationship Management teams to ensure marketing activity supports commercial priorities and client needs. • Lead the planning and delivery of product and proposition launches, enhancements, and campaigns, ensuring effective market positioning and measurable client adoption. • Monitor market, competitor, and client trends to identify opportunities for growth, differentiation, and client value. • Maintain robust risk, governance, and control processes across all marketing activity ensuring compliance with regulatory requirements, policy standards, and Consumer Duty obligations.
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