matchgroup - Match Group - Sr. Director Brand Marketing
Requirements
• 13+ years of experience in brand marketing, ideally in consumer tech, digital products, lifestyle brands, or other fast-moving consumer categories. • Proven experience leading end-to-end brand strategy and execution, from insight and positioning through campaigns, measurement, and growth impact. • Strong creative judgment and a clear point of view on how to build modern, culturally relevant brands that people want to talk about. • A commercially minded, data-literate approach, with comfort making decisions using both qualitative and quantitative inputs. • Demonstrated success leading cross-functional work across brand, product, growth, media, insights, and communications. • Experience leading regional or international marketing in complex, matrixed environments, with the ability to balance consistency and local relevance across markets. • A builder’s mindset: pragmatic, entrepreneurial, and energized by brands in evolution. • Strong people leadership skills, with the ability to coach teams, set a high bar, and drive accountability. • French fluency is strongly preferred. • At Match Group, we build products and brands that help people make meaningful connections. Across E&E, the ambition is to build enduring brands and innovative experiences for every community, lifestyle, and lifestage, combining sharp insight, bold creativity, and disciplined investment to deliver measurable growth.
Responsibilities
• Regional Brand Strategy & Market Leadership • Lead brand marketing strategy and execution across Europe E&E brands, with primary responsibility for Meetic and OurTime / DisonsDemain. • Build and own annual marketing plans for priority European markets, translating business goals into clear brand and go-to-market strategies. • Define regional priorities, investment choices, and operating plans that support both brand health and commercial performance. • Partner with global and cross-regional counterparts to ensure local plans are aligned to broader brand positioning, messaging frameworks, and strategic direction, without losing market nuance. • Brand Positioning, Campaigns & Creative Stewardship • Help shape and evolve brand positioning, narratives, and campaign strategy for Meetic and OurTime / DisonsDemain, ensuring clarity, distinctiveness, and consistency across touchpoints. • Lead the development of integrated marketing campaigns from brief through launch, optimization, and learning, ensuring the brands come to life through compelling creative work, high-quality execution, and culturally relevant ideas. • Manage an internal Creative team, maintaining a high creative bar and strong brand stewardship across regional campaigns, assets, and activations. • Commercial Impact, Budgeting & Measurement • Own regional budget allocation and prioritization for key Europe brands, balancing long-term brand building with short-term business needs. • Partner with Growth, Analytics, and Media teams to connect brand work to measurable outcomes and ensure marketing plans are grounded in a clear KPI framework. • Bring a commercially rigorous mindset to decision-making, with a clear view of how brand investment supports awareness, consideration, acquisition, and long-term growth. • Consumer Insight, Product Partnership & Local Relevance • Work closely with Product, Design, and UX partners to ensure the in-app experience delivers on the brand promise for each brand. • Help shape product marketing narratives, launches, and moments that reinforce brand positioning and drive member value. • Act as a strong voice of the consumer in product discussions, bridging brand strategy and product reality—particularly important as both brands evolve. • Team & Cross-Functional Leadership • Lead and develop a high-performing marketing team, creating clarity, accountability, and strong cross-functional ways of working. • Align partners across Marketing, Product, Growth, Insights, Creative, Comms, PR, and Media around shared business goals and executional excellence. • Operate as a player-coach: setting a vision, driving impact, and creating an environment of empowerment, creativity, and accountability.
Benefits
• Work on products that impact millions, collaborating with global and diverse teams, shaping relationships and connections worldwide • Benefit from a healthy work-life balance in a flexible and welcoming environment • Enjoy a modern Paris office with a rooftop, close to transport and amenities • Access Edenred lunch vouchers, a discounted ClassPass subscription, premium healthcare with WTW, and our Worklife sustainable mobility package • Grow through e-learning, conferences, and knowledge-sharing sessions • Thrive in a dynamic, agile tech environment with evolving microservices and a culture of knowledge sharing and autonomy. • Participate in hackathons and drive innovative projects • Join regular social events like breakfasts, lunches, and apéros • Use our products for free
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