kraken.com - Director, Paid Marketing

• 8+ years of experience leading multi-channel performance marketing in a high-growth consumer technology, fintech or crypto business. • Proven success managing large-scale acquisition programmes across web and mobile, including Google, Meta, Apple Search Ads and other paid media channels. • Deep understanding of acquisition economics, including CAC, LTV, cohort analysis, incrementality, attribution and payback modelling. • Experience managing affiliate, creator, influencer or KOL partnerships alongside traditional paid acquisition channels. • Strong analytical skills with the ability to make commercial decisions using experimentation, attribution models and customer data. • Experience improving conversion across the full customer journey, including creative, landing pages, onboarding and lifecycle marketing. • Proven people leader with experience building, coaching and developing high-performing marketing teams while managing external agencies and partners. • Excellent cross-functional collaboration skills, with experience partnering closely with Product, Data, Finance, Creative, Legal and Compliance teams. • Comfortable operating in fast-paced, highly regulated industries where balancing growth, customer trust and compliance is essential. • Hands-on experience with MMM, geo testing, or other ways to measure harder-to-attribute investment. • Working fluency with SQL, cohort modeling, forecasting, or equivalent analytical tools. • Experience building an in-house growth creative or landing-page testing capability. • Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. • Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. • We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. • Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto. • We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.