marshmallow - Digital Marketing Executive

• AI-Native: You actively use AI tools (ChatGPT, Claude, Perplexity, or equivalent) to draft copy, automate reporting, speed up research, and cut manual work. You don't wait to be told to use AI - you default to it. • A Builder: You ship things on time and to standard, and take pride in the output. • Data-Literate: You can pull, clean, and present performance data, and you know what questions to ask of it. • Organised: Multiple live workstreams don't faze you. • A Clear Communicator: You're not afraid to ask questions or challenge. • Commercially Curious: You want to understand your KPIs and where you can impact the business. • Brand-Consistent: You care that everything going out to customers meets our standards. • 1-2 years in a marketing, content, or digital role. • Hands-on CRM/email platform experience - ideally Braze. • Comfortable pulling and interpreting data from Looker or equivalent. • Strong written English. • Customer empathy and curiosity - you want to understand our audience and how to speak to them in a way that lands. • Consumer tech or fintech background. • Social scheduling tool experience - Sprout, Buffer, Later, or native platforms. • Experience in Figma - able to produce campaign-ready assets independently without design support. • Experience working with influencers or partners. • Affiliate platform familiarity - Optimise or equivalent. • Campaign project management experience and tools - Notion or equivalent. • Experience writing for SEO or managing web content updates. • How success is measured • Execution quality: Campaigns and content land to a high standard, every time. • Delivery reliability: Launches happen on schedule. Workstreams stay unblocked. • Reporting cadence: Dashboards are current and insights are ready when needed. • Partner coordination: Partners feel well-managed. Comms are responsive and clear. • Data accuracy: Performance data shared is timely, clean, and trustworthy. • Proactive insight: You spot things before being asked and bring solutions, not just problems. • AI & tooling: Manual work is reducing. You actively bring new tools and workflows that make the team faster. • Marshmallow is growing fast, and this role grows with it. Strong performance here - sharp execution, commercial curiosity, and growing strategic instinct - is the path to a Senior Executive or channel lead role. • What the path looks like: • Master your channels: email, social, web, and affiliates running smoothly with minimal oversight. • Build your commercial instinct: understand the "why" behind every number you report. • Show initiative: bring ideas, spot gaps, and propose improvements before being asked. • Grow your AI fluency: automate more, move faster, create capacity to take on more strategic work. • Diversity of thought • We know the best ideas come from having different perspectives in the room - and we're committed to hiring fairly, regardless of background, identity or experience. If you see yourself in this role, we'd encourage you to apply.