novidea - Head of Demand Generation & Growth

• We are looking for a commercially focused, data-driven Head of Demand Generation & Growth to lead the design, governance, and optimisation of Novidea’s global demand generation engine. Reporting to the VP of Marketing, you will own the global demand generation framework, campaign architecture, content strategy, digital marketing, ABM methodology, intent-led programmes, and pipeline creation model — across the UK, EMEA, North America, APAC, and Israel. • This is a highly cross-functional role, acting as the central connection point between Product Marketing, Regional Marketing, Sales, SDRs, Customer Success, and Revenue Operations. • Own Novidea’s global demand generation operating model, campaign architecture, and pipeline creation frameworks. • Define and continuously refine ICP, market segmentation, account prioritisation, and targeting strategies. • Lead the global ABM strategy — frameworks, playbooks, buying committee engagement models, and account progression programmes. • Own the intent-led marketing strategy, including how intent platforms and account intelligence are leveraged across Marketing, SDR, and Sales. • Design repeatable global campaign frameworks and execution playbooks for regional teams to localise and deploy. • Own the global content strategy — thought leadership, whitepapers, case studies, webinars, sales enablement assets, and campaign toolkits. • Define digital demand generation strategy across paid media, SEO, email, retargeting, nurture, and website conversion. • Develop global PR and social media frameworks and ensure consistent execution across markets. • Partner closely with Regional Growth Marketing Managers to ensure global programmes are effectively adapted and delivered locally. • Directly manage the Product Marketing Lead and ensure alignment across GTM functions. • Monitor pipeline contribution, campaign performance, and ROI — continuously optimising programmes based on data.