tem - Growth Lead - Sell Side
Requirements
• Proven product marketing experience - you have taken something genuinely technical (energy, fintech, infrastructure, B2B platforms) to market and made it land. • Go to market and growth chops: you have built and measured demand engines, not just brand moments, and you are comfortable owning a pipeline number. • First-principles generalist: you can write the narrative, build the landing page, brief the event and pull the data yourself. • Comfortable leading a small team while staying hands-on - this is a player-coach role, not a manager or coordinator role. • AI-native ways of working: agents and automation as default leverage, not an afterthought. • Experience working in community-powered GTM. • Energy, climate or generator-side market knowledge. • Experience launching a product in a new geography. • You have built a marketing function from near-zero inside a scale-up.
Responsibilities
• Own product marketing and go-to-market for Sell's launches. • Build sell-side demand and own marketing-sourced pipeline, measured in GWh. • Lead and grow the Sell marketing function - our activation and content marketer reports into you. • PRODUCT MARKETING & LAUNCHES • Own positioning, packaging and go-to-market for complex products for a sophisticated generator audience. Translate technically deep products into propositions generators instantly get. • Build the launch machine: narrative, sales enablement, tender materials, explainer content, pricing and FAQ clarity - so originators walk into every conversation armed. • Run each launch as a measurable campaign with targets, attribution and weekly readouts - a motion, not a moment. • GROWTH & DEMAND • Build the sell-side demand engine: campaigns, events, webinars, landing pages and lifecycle - the Buy playbook translated for generators, asset managers and the ecosystem around them. • Own marketing-sourced pipeline in GWh: create it, attribute it, and report it against the engine's quarterly target. • Scale what already works, including the one-case-study-a-week activation motion and our sector focuses. • Run experiments and build a system for experimentation. • TEAM & FUNCTION BUILDING • Player-coach marketers: coach, prioritise, and protect the first-principles generalist way of working that is winning across tem. • Design agent workflows to scale the function's throughput - content production, attribution, reporting - AI-native from day one. • Work hand in glove with origination: sales is marketing's biggest stakeholder here too.
Benefits
• Salary aligned to internal benchmarks and reviewed twice a year. • Stock options so everyone has ownership in our mission. • 25 days holiday plus public holidays. Swap public holidays for the ones that matter most to you, and enjoy your birthday off. • Remote first and flexible working, with clear core hours and no internal meetings on Friday afternoons. • Up to GBP1,200 or EUR1,200 per year for your remote setup. • Up to GBP150 or EUR150 per month for wellbeing. • 🤝 INTERVIEW PROCESS • We move fast. Most processes take 2 to 3 weeks from first chat to offer. If you need us to adapt anything, let us know. • Intro call with Talent, 30 minutes. • Hiring Manager interview, 60 minutes. • Skills interview with cross-functional leaders, 60 to 90 minutes, including a practical exercise. • Culture Add interview with leadership stakeholders, 45 minutes.
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