virtahealth - Contract Growth Marketing Content Creator
Responsibilities
• Execute and QA lifecycle campaigns across email, SMS, and direct mail in Braze and related tools • Support rapid A/B testing across messaging, cadence, and targeting to improve CVR and enrolls • Build and maintain campaign logic, segmentation, and audience definitions • Partner with Growth and Data teams to implement experiments and measure performance • Assist with launch support for new client cohorts and campaigns • Support data enrichment and outbound initiatives (e.g., calling, incentives, webinars) to drive incremental applications • Identify and implement opportunities to improve campaign throughput and operational efficiency • Ramp quickly on Virta’s Member Growth workflows, tools, current OE priorities, and webinar processes. • Own OE (Open Enrollment) lifecycle execution across email, SMS, and direct mail • Lead webinar execution end-to-end (setup, promotion, reminders, follow-ups, reporting) • Take over day-to-day email experiment execution with minimal oversight • Build scalable email campaigns to support growth • Proven track record of writing high-performing, user-centric content that drives measurable engagement and conversion (e.g. emails, landing pages, in-product messaging) • Designs and runs experiments to improve content performance, using data to inform iteration • Independently owns and executes multiple campaigns end-to-end with high attention to detail • VALUES-DRIVEN CULTURE • Virta’s company values drive our culture, so you’ll do well if: • You put people first and take care of yourself, your peers, and our patients equally • You have a strong sense of ownership and take initiative while empowering others to do the same • You prioritize positive impact over busy work • You have no ego and understand that everyone has something to bring to the table regardless of experience • You appreciate transparency and promote trust and empowerment through open access of information • You are evidence-based and prioritize data and science over seniority or dogma • You take risks and rapidly iterate • Is this role not quite what you're looking for? Join our Talent Community https://jobs.ashbyhq.com/virtahealth/form/talent-community-form and follow us on Linkedin https://www.linkedin.com/company/virta-health to stay connected! • As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided. • As a remote-first company, our team is spread across various locations with office hubs in Denver and San Francisco. • Clinical roles: We currently do not hire in the following states: AK, HI, RI • Corporate roles: We currently do not hire in the following states: AK, AR, DE, HI, ME, MS, NM, OK, SD, VT, WI. • Virta uses Ashby as its applicant tracking system, which incorporates AI-powered tools (provided by OpenAI, AWS, and Google Gemini) in certain aspects of the recruiting process, including application review, candidate screening, and interview note taking; your data is not used to train AI models, and all final hiring decisions are made by Virta Health personnel. For more information, see Ashby's AI Terms at https://www.ashbyhq.com/resources/terms-ai-features
Benefits
• $90 – $95 per hour • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Exploratory - I'm exploring the benefits of AI tools and excited to learn more • Individual - I use AI tools to make myself more productive at work • Team - I've designed repeatable AI-enabled workflows that impact my team • Cross-functional - I've built durable AI systems that solve cross-functional challenges • 1 - Exploratory • 4 - Cross-functional • To ensure fairness, integrity, and compliance with Virta Health’s nepotism policy, we ask all candidates to disclose any familial relationships with current Virta employees. A familial relationship includes spouses, domestic partners, civil union partners, or individuals related by blood, marriage, or adoption. • If you have a familial relationship to a current Virta employee, please provide their name, your relationship to them, and any additional details you believe are relevant. If you have no familial relationships please write 'n/a'. • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Black or African American • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Native Hawaiian or Other Pacific Islander • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
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