mento - Growth Marketing Manager
Requirements
• You are a growth experimenter, not just a campaign manager. You have experience building structured experiments across channels, audiences, messages, offers, and conversion paths. You know how to define a hypothesis, set success criteria, launch quickly, interpret results, and turn learnings into validated channels. • You have strong messaging instincts and creative taste. You can turn positioning, customer insight, and product stories into campaigns that feel sharp, credible, and differentiated. You know how to write and test copy across landing pages, emails, ads, event follow-up, and sales handoff moments. • You have strong B2B growth marketing experience. You have 4–7+ years of experience in B2B SaaS demand generation, growth marketing, revenue marketing, lifecycle marketing, or a related role. You’ve generated a qualified pipeline for a sales-led motion. • You are AI-native. You actively use AI tools to improve the speed, quality, and scale of your work. You’re comfortable using AI for account research, audience analysis, campaign ideation, message testing, personalization, workflow automation, performance analysis, and content variation. • You know modern GTM tools. You have hands-on experience with HubSpot and are comfortable working with tools like Clay, Apollo, enrichment platforms, sales engagement tools, AI research tools, and workflow automation systems. You can use these tools to build lists, enrich accounts, identify signals, personalize campaigns, support Sales follow-up, and improve campaign performance. • You know how to make events perform. You think beyond attendance and care about account engagement, meeting conversion, follow-up quality, opportunity creation, and pipeline influence. You know how to improve the business impact of events, webinars, field programs, or partner campaigns. • You are analytical and pipeline-oriented. You’re comfortable building dashboards, interpreting funnel data, diagnosing conversion issues, and making clear recommendations based on performance. You care about pipeline quality, not just lead volume. • You are hands-on and cross-functional. You can both design the growth strategy and execute the work. You’re comfortable writing copy, building campaigns, setting up programs, analyzing performance, and partnering closely with Product Marketing, Sales, GTM Engineering, RevOps, Content, Design, and company leadership. • You’re curious about coaching, learning, and human development. You care about understanding why coaching matters, how people leaders evaluate development solutions, and how to translate that understanding into growth programs that feel relevant, timely, and useful.
Responsibilities
• Build Mento’s growth experimentation engine. Create the experimentation operating system that facilitates continuous learning: experiment backlog, prioritization, campaign briefs, success criteria, launch process, reporting cadence, and post-test learnings. • Test and validate new growth channels. Drive testing, learning, and scaling of the channels, audiences, and messages that create qualified pipelines across SEO/AEO, paid media, email, ABM, webinars, events, partner marketing, content, communities, and other creative routes to market. • Improve value from validated events and channels. Increase the pipeline impact of our validated channels, with a particular focus on referrals and events. Own the conversion path before, during, and after each program, and partner closely with sales to turn leads into qualified opportunities. • Turn product marketing into pipeline. Partner with Product Marketing to translate ICP, positioning, launch narratives, customer proof, product messaging, and use-case stories into campaigns that create measurable demand. You’ll own the activation layer: campaign briefs, landing pages, emails, nurture programs, paid tests, event follow-up, account-based plays, conversion paths, and sales enablement hooks. • Own modern growth operations. Use HubSpot, Clay, Apollo, AI tools, and related systems to build, launch, measure, and optimize growth programs. Own campaign tracking, lists, workflows, forms, landing pages, lifecycle stages, source tracking, enrichment, segmentation, routing, attribution, dashboards, and performance readouts tied to pipeline and revenue. • Improve funnel conversion. Identify and improve conversion points across the funnel, including visitor-to-lead, lead-to-MQL, MQL-to-SQL, SQL-to-opportunity, meeting conversion, event-to-opportunity, and campaign influence on pipeline. Build experiments across audiences, channels, offers, CTAs, creative, landing pages, email sequences, and sales handoff processes. Use customer conversations, sales feedback, event learnings, win/loss insights, funnel data, and campaign performance to identify sharper audiences, messages, offers, and conversion paths.
Benefits
• This is an opportunity to build the growth engine for a company with a clear mission, strong customer love, and a differentiated point of view on the future of work. • You’ll work alongside a thoughtful, ambitious, and kind team of experienced operators who care deeply about helping people grow at work, and about building a company with trust, respect, curiosity, care, and fun. • You’ll have direct influence over how Mento turns market demand into pipeline: which audiences we pursue, which channels we test, which campaigns we scale, and how we build a more modern, AI-enabled GTM motion. • Fully remote, with bi-annual team offsites • Medical, dental, vision, and 401k • Unlimited vacation • Access to your own Mento coach • $500 home office stipend
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT